Essays about: "consumer behavior framework"

Showing result 1 - 5 of 141 essays containing the words consumer behavior framework.

1. 1. Genetic Data Privacy and Consumer Choice Behavior: An Exploratory Study on Direct-To-Consumer Genetic Testing

   University essay from Göteborgs universitet/Graduate School

   Author : Inês Raeiro; Xuexin Li; [2023-07-03]
   Keywords : consumer privacy; privacy calculus theory; trust; genetic data privacy; direct-to-consumer genetic testing; consumer choice behavior;

   Abstract : The rapid growth of the Direct-to-Consumer Genetic Testing (DTC-GT) industry has raised significant concerns regarding the collection, storage, and use of highly sensitive genetic information. This study aims to address the existing research gaps by examining consumer privacy and choice behavior in the context of DTC-GT. READ MORE

3. 2. The COVID-19 Pandemic’s Influence on Born-digitals’ Internationalization and Performance

   University essay from Göteborgs universitet/Företagsekonomiska institutionen

   Author : Natasha Jamali; Hoda Kasem; [2023-06-28]
   Keywords : ;

   Abstract : In this qualitative research, the purpose is to explore the influence of the COVID-19 pandemic on born-digital firms’ international expansions and performance. This is to fill in the gap in research where many other industries have been examined in relation to the pandemic but not the born-digital firms. READ MORE

4. 3. Beyond the Bin: Dumpster Diving as an Alternative Consumer Practice

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Adam Christensson; Vendela Melin; [2023]
   Keywords : Business and Economics;

   Abstract : Title: Beyond the Bin: Dumpster Diving as an Alternative Consumer Practice - Investigating the Motivations and Methods of Urban Foragers Course: BUSN39 Business Administration: Degree Project in Global Marketing - Master level Authors: Adam Christensson and Vendela Melin Supervisor: Annette Cerne Keywords: Dumpster diving, Social movement, Consumer resistance, Theory of planned behavior (TPB). Purpose: The study investigates dumpster diving motivations, methods, and its role as a resistance against conventional consumption patterns. READ MORE

5. 4. Mandating transparency on deforestation and ecosystem conversion

   University essay from Lunds universitet/Internationella miljöinstitutet

   Author : Moritz Driescher; [2023]
   Keywords : sustainability reporting; mandatory disclosure; deforestation; ecosystem conversion; Earth and Environmental Sciences;

   Abstract : The production of eggs, meat, and dairy products in the EU indirectly contributes to deforestation and ecosystem conversion (DEC) in Latin America due to extensive imports of soy for animal feed. This thesis explores under which preconditions the mandatory European Sustainability Reporting Standards for the agriculture and farming sector can increase transparency in the opaque soy supply chains and incentivize reductions of imported DEC. READ MORE

6. 5. Navigating the Evolving World of Fashion In-Game Advertising

   University essay from Uppsala universitet/Medier och kommunikation

   Author : Evgenia Maria Botini; [2023]
   Keywords : gamification; in-game advertising; fashion advertising; consumer behavior; metaverse;

   Abstract : Abstract This study addresses gaming as an interactive digital advertising tool, aiming to explore its effectiveness in digital marketing overall and to examine its impact on digital marketing for the fashion industry in particular. Purpose The purpose of this paper is to present an analytical framework for explaining the appeal of games for fashion brand advertising. READ MORE