Essays about: "consumer behaviour - case study l oreal"

Found 2 essays containing the words consumer behaviour - case study l oreal.

1. 1. Consumer perceptions on the incorporation of established brands : The acquisition of Body Shop by L’Oréal

   University essay from Institutionen för ekonomi

   Author : Catherine Robens; [2007]
   Keywords : consumer perceptions; brands; portfolio incorporation; buying behaviour; mergers and acquisitions;

   Abstract : This thesis aims at investigating consumers’ perceptions on the incorporation of an established brand and how the general attitude and buying behaviour is altered in the course of an acquisition. The combination of two or more brands in a newly formed conglomerate implies a combination of values, principles and associations that might affect a company’s appeal. READ MORE

3. 2. The Role of Cultural Differences in the Product and Promotion Adaptation Strategy: A L'Oréal Paris Case Study

   University essay from Ekonomihögskolan, EHV

   Author : Lauranne Fina; Tytti Luc; Emilie Venezia; [2006]
   Keywords : Culture; Consumer Behaviour; Adaptation Strategy; L Oréal Paris;

   Abstract : Nowadays, firms are becoming more and more global. However, are consumers becoming global too? Therefore, the challenge for the firms consists in determining if they should adapt their products or if they should consider the consumers as being global, and keep their product standardized. READ MORE