Essays about: "consumer behaviour - case study of Apple"

Found 1 essay containing the words consumer behaviour - case study of Apple.

  1. 1. Consumer behaviour in Apple's App Store

    University essay from Institutionen för informatik och media

    Author : Romel Ayalew; [2011]
    Keywords : Apps; Apple s App Store; Consymer behaviour; iPhone; iPad; iTunes;

    Abstract : Mobile applications stores such as Apple’s App Store and Google’s Android Market revolutionized the distribution of applications for mobile devices. However, with thousands of application submissions, limited testing resources and the lack of an effective filtering mechanism, application stores suffer from information overload and a risk of releasing poor quality applications that could create confusion to consumers and may seriously affect the App store markets. READ MORE