Essays about: "consumer behaviour and decision making process"
Showing result 1 - 5 of 29 essays containing the words consumer behaviour and decision making process.
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1. Mind The Gap Between Your Intelligence And Choice Architecture
University essay from Göteborgs universitet/Graduate SchoolAbstract : Digital footprints of online behaviour are now possible to gather through the use of cookies. As a result, consumer activities once considered private are now monitored and used by online businesses and marketers, providing them with information about who we are, what we think, and what we like. READ MORE
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2. Gamifying sustainability : A qualitative study on how gamified services can create a sustainable purchase behaviour among women.
University essay from Umeå universitet/FöretagsekonomiAbstract : Gamification, defined as the application of game elements in a non-game environment,has in recent years gained significant influence as a favourable marketing strategy. Gamified services can be found in a variety of markets, ranging from education to wellness, and have the ability to transform low involvement purchases into high ones. READ MORE
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3. The Role of the Marine Stewardship Council Label on Consumers’ Purchasing Behaviour
University essay from Uppsala universitet/Naturresurser och hållbar utvecklingAbstract : This study’s aim was to investigate the decision-making process of consumers when purchasing seafood, with a specific focus on the role of the Marine Stewardship Council eco-label. The Means-End Chain theoretical framework is used to analyse this process. READ MORE
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4. The role of online consumer reviews regarding restaurant visit in-tention - An analysis of different review related factors
University essay from Göteborgs universitet/Graduate SchoolAbstract : As previous literature suggests, a large share of individuals uses online consumer reviews in their decision-making process. This has sparked the rise of several rating platforms where con-sumers can access information about restaurants in which they plan to dine in. READ MORE
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5. How Does An Entrepreneur Create A Born Global Firm? : A Case Study Of A Swedish Start-Up Trying To Enter The Indian Market.
University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhetAbstract : Purpose - The purpose of this study is to assess the process of early pre-internationalised and pre-market established born global company and to provide viable advice as to how to internationalise the Indian market which is psychically and geographically distant from the Swedish market. Design/methodology/approach - This study follows a qualitative research approach with an inductive single case study design in order to examine in-depth the Swedish start-up, TurtleCare AB, throughout its internationalisation process. READ MORE