Essays about: "consumer behaviour cultural"

Showing result 1 - 5 of 42 essays containing the words consumer behaviour cultural.

  1. 1. The Role of the Marine Stewardship Council Label on Consumers’ Purchasing Behaviour

    University essay from Uppsala universitet/Naturresurser och hållbar utveckling

    Author : Nijat Jafarov; [2023]
    Keywords : ;

    Abstract : This study’s aim was to investigate the decision-making process of consumers when purchasing seafood, with a specific focus on the role of the Marine Stewardship Council eco-label. The Means-End Chain theoretical framework is used to analyse this process. READ MORE

  3. 2. Design as a tool to counteract physical discomfort when using in-ear true wireless headphones : A user-centered design study

    University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

    Author : Nicoline Buske; [2023]
    Keywords : In-ear true wireless headphones; consumer electronics; physical discomfort; user-centered design; design for behavioural change; earplug;

    Abstract : This study examines how a user-centered approach can influence product design to reduce physical discomfort when using in-ear true wireless. The given study is a collaboration with the consumer electronics company Zound Industries. READ MORE

  4. 3. Influential factors of experiential outdoor consumption - A qualitative study investigating the experiences and perceptions of experiential outdoor consumers

    University essay from Göteborgs universitet/Graduate School

    Author : Josefin Holst-Norén; [2022-09-13]
    Keywords : Experiential consumption; Experiential outdoor consumption; Well-being; Theory of planned behaviour TPB ; Consumer behaviour; Materialism;

    Abstract : Researchers agree on the harm materialistic values and consumption have on consumers’ well-being in society today (Black, 2010; Goldsmith & Clark, 2012; Isenhour & Black, 2010; Muñiz-Velázquez et al., 2017; Pieters, 2013; Richins, 2017; Shrum et al., 2013; Van Boven & Gilovich, 2003). READ MORE

  5. 4. How Does An Entrepreneur Create A Born Global Firm? : A Case Study Of A Swedish Start-Up Trying To Enter The Indian Market.

    University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Author : Luzia Martins Liberio Coelho; Alena Fridrichova; [2022]
    Keywords : Born global; Sweden; International entrepreneurship; Entrepreneurial process action; Internationalisation; Effectuation; Causation; Opportunity perception; Indian market; Business model canvas;

    Abstract : Purpose - The purpose of this study is to assess the process of early pre-internationalised and pre-market established born global company and to provide viable advice as to how to internationalise the Indian market which is psychically and geographically distant from the Swedish market. Design/methodology/approach - This study follows a qualitative research approach with an inductive single case study design in order to examine in-depth the Swedish start-up, TurtleCare AB, throughout its internationalisation process. READ MORE

  6. 5. The impact of coronavirus pandemic on sustainable consumer behaviour: a cross-cultural analysis

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Ekaterina Povedskaya; [2022]
    Keywords : Sustainability; consumer behaviour; pandemic; cultural differences;

    Abstract : The issues of sustainable development began to attract researchers in the second half of the twentieth century. Since then, interest in this topic has only increased. READ MORE