Essays about: "consumer choice theory"
Showing result 1 - 5 of 59 essays containing the words consumer choice theory.
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1. Genetic Data Privacy and Consumer Choice Behavior: An Exploratory Study on Direct-To-Consumer Genetic Testing
University essay from Göteborgs universitet/Graduate SchoolAbstract : The rapid growth of the Direct-to-Consumer Genetic Testing (DTC-GT) industry has raised significant concerns regarding the collection, storage, and use of highly sensitive genetic information. This study aims to address the existing research gaps by examining consumer privacy and choice behavior in the context of DTC-GT. READ MORE
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2. Understanding User Behaviour in a Circular Transport System : From personal choices to societal patterns
University essay from Stockholms universitet/Stockholm Resilience CentreAbstract : The Circular Economy is a growing research field and policy agenda. Yet, integrating the social dimensions of sustainability into the Circular Economy remains a challenge. The significance of reactions to an implemented Circular Economy is poorly understood. READ MORE
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3. Maybe meat, maybe not? Analysing Swedish consumers’ preferences for plant-based meat alternatives
University essay from SLU/Department of Molecular SciencesAbstract : Plant-based meat alternatives (PBMAs) have grown in both demand and diversified supply. As follows, there has recently been an increase in research studying consumers' behaviour towards these products. This thesis aimed to add to the growing literature by analysing Swedish consumers' preferences for PBMAs. READ MORE
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4. Consumers’ perception of climate-smart wine packaging : a case study on Systembolaget
University essay from SLU/Department of Molecular SciencesAbstract : Environmental concerns in the wine industry are getting more attention worldwide, making it important to shift to more sustainable practices. One of the most significant CO2e emissions originates from wine glass bottles as packaging material. READ MORE
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5. Understanding consumer emotions in practices of omnichannel slow fashion retail - The involvement of emotions in slow fashion shopping
University essay from Göteborgs universitet/Graduate SchoolAbstract : This study draws on previous research in omnichannel shopping, which is based on literature of consumer experience, customer journey and emotions in slow fashion shopping. The aim of this study is to further evaluate how emotions shape the practice of slow fashion shopping in an omnichannel environment and how the practices also evoke emotions. READ MORE