Essays about: "consumer era"

Showing result 1 - 5 of 57 essays containing the words consumer era.

  1. 1. Leveraging Omnichannel Retailing for Customer Loyalty through Customer Lifetime Value: Is this the reality, or is this just fantasy?

    University essay from Göteborgs universitet/Graduate School

    Author : Karin Gåsste; Antara Islam; [2023-07-03]
    Keywords : customer lifetime value; customer loyalty; customer relationship management; omnichannel; online store; physical store; Swedish home and consumer electronics retail;

    Abstract : Scope: Many physical store-based retail businesses are establishing online stores to provide an omnichannel experience to customers. Omnichannel contributes with an immense supply of data, whereas, the physical store complements this data with its touch and feel aspect, especially for the home and consumer electronics industry. READ MORE

  3. 2. Navigating the Risks of Dark Data : An Investigation into Personal Safety

    University essay from Linnéuniversitetet/Institutionen för informatik (IK)

    Author : Anshu Gautam; [2023]
    Keywords : Dark data; Hidden data; Big data; Unstructured data; Missing data; Privacy; Cybersecurity; Personal data; Data storage; Consumer protection;

    Abstract : With the exponential proliferation of data, there has been a surge in data generation fromdiverse sources, including social media platforms, websites, mobile devices, and sensors.However, not all data is readily visible or accessible to the public, leading to the emergence ofthe concept known as "dark data. READ MORE

  4. 3. Unraveling the Paradox: Balancing Personalization and Privacy in AI-Driven Technologies : Exploring Personal Information Disclosure Behavior to AI Voice Assistants and Recommendation Systems

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Leona Saliju; Vladyslav Deboi; [2023]
    Keywords : Information disclosure; Risks and Benefits; Voice assistants; Recommendation systems; Privacy calculus; Personalization-privacy paradox PPP ;

    Abstract : As society progresses towards a more algorithmic era, the influence of artificial intelligence (AI) is driving a revolution in the digital landscape. At its core, AI applications aim to engage customers by providing carefully tailored and data-driven personalization and customization of products, services, and marketing mix elements. READ MORE

  5. 4. Consumers Data: When the Private Goes Public : An exploratory study on consumers’ concerns in the public and private spheres of e-commerce.

    University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Author : Ray Nablsi; Ouras Al-Bardan; [2023]
    Keywords : Consumers’ concerns; e-privacy; e-security; e-commerce; personal data; private sphere; public sphere.;

    Abstract : In the digital era, e-commerce has gained significant traction, displacing traditional brick-and-mortar stores. However, this transition has raised concerns among consumers regarding e-privacy and e-security. Disclosing personal information on public e-commerce platforms exposes individuals to potential risks, such as data breaches. READ MORE

  6. 5. Unveiling Dominance: Abusive Practices in Digital Markets - An Analysis of the Market Platforms’ Dominant Position and the EU’s Regulatory Countermeasures

    University essay from Lunds universitet/Institutionen för handelsrätt

    Author : Umut Can Asil; [2023]
    Keywords : Dominance; Abuse; Digital Markets; EU Competition Law; Law and Political Science;

    Abstract : In an era of rapid technological advancements, the digital economy has witnessed significant transformations, resulting in the emergence of dominant technology giants. The rising dominance of companies like Google and Amazon has raised concerns in the European Union (“EU”) regarding fair competition and consumer welfare. READ MORE