Essays about: "consumer expectations gap."

Showing result 1 - 5 of 16 essays containing the words consumer expectations gap..

  1. 1. Consumer’s intentions vs behaviors regarding sustainability: A Study performed in Sweden

    University essay from Högskolan i Gävle/Avdelningen för ekonomi

    Author : Arjumand Akbar; Leen Khatib; [2024]
    Keywords : ;

    Abstract : The research examines the different factors that affect the consumer's purchase decisions regarding sustainable products, it investigates the factors that cause the gap between their intentions and actual action taken regarding sustainability. In addition, this research delves into the nuanced interplay of individual attitudes, social expectations, and environmental awareness. READ MORE

  2. 2. “The Unveiling of Consumer Perceptions” A qualitative study on how consumers view racial representation by iconic brands

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Nazerath Sithara Novak; Josephine Hannah Palmeholt-Letchumanan; [2023]
    Keywords : Business and Economics;

    Abstract : This thesis examines how consumers perceive race representation by iconic brands, aiming to bridge the knowledge gap in the areas of cultural branding, consumer culture, and ethics withi sustainability. Currently, there is limited research on the intersection of cultural branding and ethics within sustainability, particularly regarding racial representation. READ MORE

  3. 3. From Trash to Treasure : A Qualitative Study on Consumer Perception of Bio-based Plastics and the sspects that influence these perceptions

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Ellinor Zakhour; Sheida Yousefnavaz; [2023]
    Keywords : consumer perception; theory of planned behavior; bio-based plastic; subjective norms; perceived behavioral control; knowledge; expectations; perceived benefit; consumer behavior;

    Abstract : This research study aims to explore consumer ́s perception of bio-based plastic and to gain a comprehensive understanding of the various aspects including knowledge, expectations, perceived behavioral control and subjective norms that influence these perceptions. With increasing environmental concerns related to conventional plastics, there is a growing interest in sustainable alternatives. READ MORE

  4. 4. The Fashion Consumer's Conundrum : Bridging the gap between expectations and experiences in E-commerce and physical shopping in connection with sustainability

    University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

    Author : Ella Lindell; Rebecka Nilsson; [2023]
    Keywords : ;

    Abstract : Date: 2023-05-30 Level: Bachelor/Master thesis in Business Administration, 15 cr Institution: School of Business, Society and Engineering, Mälardalen University Authors: Ella Lindell, Rebecka Nilsson Title: The fashion Consumer’s Condrum: Bridging the gap between expectations and experiences in E-commerce and physical shopping in connection with sustainability Supervisor: Edward Gillmore Keywords: Consumer behavior, E-commerce, Physical store, CSR, Sustainability, Sufficientconsumption Research question: How do the organization’s activities in the fashion industry influence consumptionwithin E-commerce and physical shopping from a sustainability perspective? Purpose:This thesis aims to investigate the gaps in consumer experiences and expectations betweenphysical shopping and E-commerce, specifically in the context of sustainable consumption. The research seeks to understand how consumers perceive and evaluate their experiences in both settings, includingtheir expectations of retailers and whether they meet sustainability requirements. READ MORE

  5. 5. Developing an Infrastructure Index in Accordance with Investor Expectations

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Ludvig Frykholm; Jacob Toresson; [2022]
    Keywords : infrastructure; infrastructure investments; infrastructure index; infrastructure asset class; index methodology; listed equity market; infrastruktur; infrastrukturinvesteringar; infrastrukturindex; infrastruktur som tillgångsklass; indexmetodik; aktiemarknad;

    Abstract : Infrastructure consists of facilities and services that are considered essential to the functioning and economic productivity of society (Preqin, 2022). The rapid economic growth over the past decades has led to an increase in the demand for fundamental functions such as energy, telecommunications, and transportation. READ MORE