Essays about: "consumer market and behaviour"

Showing result 1 - 5 of 183 essays containing the words consumer market and behaviour.

  1. 1. Mind The Gap Between Your Intelligence And Choice Architecture

    University essay from Göteborgs universitet/Graduate School

    Author : Amanda Liljevall; Emelie Lillskog; [2023-07-03]
    Keywords : Cookie consent notices; cookie banner; choice architecture; consumer choice behaviour; general data protection regulation; GDPR; online privacy; web content analysis;

    Abstract : Digital footprints of online behaviour are now possible to gather through the use of cookies. As a result, consumer activities once considered private are now monitored and used by online businesses and marketers, providing them with information about who we are, what we think, and what we like. READ MORE

  3. 2. The Bouquet of Wine Consumption Drivers

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Pauline Bernadette Brussat; Olle Grönvall; [2023]
    Keywords : Wine research; consumer behaviour research; consumer motivation; personal involvement; wine consumption; generational research; Swedish wine market; Gen Z and Millennials; Business and Economics;

    Abstract : Thesis purpose: The core aim of this research is to confirm the application of the research model established by Taylor et al. (2018), focusing on intrinsic motivation, extrinsic motivation, and personal involvement, predicting wine consumption in Sweden. READ MORE

  4. 3. The Effect Of Social Media (Paid, Earned, Owned) On Consumer Green Purchase Behaviour In Chinese Market : A Quantitative Research

    University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Author : Zixiong Chen; Yidi Mao; [2023]
    Keywords : Social Media Marketing; Owned Media; Earned Media; Paid Media; Green Purchasing Behaviour;

    Abstract : Background As people become more aware of environmental protection, green purchasing has gradually become a trend among consumers. Social media, as an emerging marketing approach, has also started to gain more and more companies' attention and application. READ MORE

  5. 4. Premium price for smaller size? : Testing the relationship between small firm cues and consumers’ willingness to pay for organic wine

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Louisa Hoppe; Diede Rosmalen; [2023]
    Keywords : firm cue; firm size; willingness to pay; organic wine;

    Abstract : Consumer demand for organic products has increased due to growing awareness of climate change and sustainability. However, the higher price of organic products is a barrier for some consumers. READ MORE

  6. 5. Analysing Craft Beer Preferences & Market Segmentation in Västerbotten , Sweden.

    University essay from Umeå universitet/Företagsekonomi

    Author : ALI ALALI; [2023]
    Keywords : Beer industry; Craft beer; Consumer behaviour; Beer brand preferences; Craft beers in Sweden; Measuring consumer preferences.;

    Abstract : Craft beer popularity has grown in recent years, and Swedish craft breweries are increasing to meet consumer needs. Breweries must understand consumer preferences to effectively align their offers in this changing landscape. READ MORE