Essays about: "consumer market trends"

Showing result 1 - 5 of 75 essays containing the words consumer market trends.

  1. 1. Real vs Reel: Drivers of Consumer Engagement in Online Brand Communities. A Netnographic Study on Red Bull’s Facebook Brand Page

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Moa Lind; Malin Morup; [2024-02-12]
    Keywords : Consumer engagement; online brand communities; social media; netnography; authenticity; disengagement; relationship marketing;

    Abstract : Online brand communities contribute to companies by being a digital extension of the brand, enabling a diversified complementary market, and constituting a driving marketing force through consumer engagement. However, with great opportunities comes also great responsibilities, and its challenges. READ MORE

  3. 2. Bonus Slopus: Examining the Effect of Removing Bonus Incentives for Electric Vehicles on Adoption

    University essay from Handelshögskolan i Stockholm/Institutionen för nationalekonomi

    Author : Axel Eisner Sjöberg; [2024]
    Keywords : BEV; ICEV; Climate Change Mitigation; Incentives; Bonus Malus;

    Abstract : In the global battle against climate change, the pursuit of sustainable transportation, particularly through the adoption of electric vehicles (EVs), has become a central focus. This thesis investigates the specific case of Sweden and delves into the repercussions of removing the climate bonus subsidy for EVs, exploring its immediate and potential long-term impacts on the market. READ MORE

  4. 3. Exploring the Implementation of the Circular Economy in the Netherlands

    University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Author : Timothy Christopher Henk van Kassel; Kudzaishe Manakiro Joseph Rukobo; [2023]
    Keywords : Circular Economy; The Netherlands; Strategy Adoption; Strategy Promotion; External Factors;

    Abstract : The aim of this research is to explore the state of circular economy adoption and promotion in the Netherlands from the viewpoint of professionals in the field. This research is particularly relevant because the concept of a circular economy is booming all throughout the world, and the Netherlands represents one of the front runners in the application of related strategies. READ MORE

  5. 4. The Ulleråker Hospitalum : A Case Study in the Wage Development of the Medical Sector 1890-1920

    University essay from Uppsala universitet/Ekonomisk-historiska institutionen

    Author : Daniel W Christensen; [2023]
    Keywords : Economic History; History of Medicine; Medical Sector; Asylum History; Ulleråker; Ulleråker Hospitalum;

    Abstract : This essay presents a case study about the development of income levels in the medical sector during Sweden´s period of modernization, 1890-1920, focusing specifically on the five wage groups which comprised the medical staff at Uppsala´s Ulleråker hospitalum (=mental asylum). This institution, though different in it´s stated mission from hospitals and the like, was similarily organized, and staffed with employees belonging to the same categories as regular hospital staff - they shared similar social backgrounds, education levels, work tasks and conditions. READ MORE

  6. 5. Segmenting Countries in the Food Packaging Market: A Cluster Analysis Approach

    University essay from Lunds universitet/Statistiska institutionen; Lunds universitet/Nationalekonomiska institutionen

    Author : Ninda Atikah Mawaddah; Aksaraphak Nijsathorn; [2023]
    Keywords : Unsupervised Machine Learning; Clustering; K-Means Clustering; Hierarchical Clustering; Principal Component Analysis; Business and Economics;

    Abstract : The food packaging market has been witnessing substantial growth due to changing consumer lifestyles, urbanization, increased purchasing power, and growing environmental sustainability awareness. This growth presents significant opportunities for companies operating in this market. READ MORE