Essays about: "consumer response"

Showing result 1 - 5 of 212 essays containing the words consumer response.

  1. 1. Hermès in ASMR style : a study of ASMR in fashion marketing footage and associated experiences of luxury brand lovers

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Muthuporuthotage Salini Rasadi Perera; [2024]
    Keywords : Asmr; Asmr Marketing; Brand Experiences; Hermès; Brand Love;

    Abstract : The study presented here delves into the integration of Autonomous Sensory Meridian Response (ASMR) content into fashion marketing strategies, with a specific focus on the renowned luxury brand Hermès. ASMR is a perceptual phenomenon characterized by tingling sensations and feelings of relaxation triggered by certain audio visual stimuli. READ MORE

  3. 2. Waste or Want: Does processing have an effect on the desirability of upcycled food products? : a Swedish consumer acceptance study

    University essay from SLU/Department of Molecular Sciences

    Author : Joséphine Lefrancq Fröjd; [2024]
    Keywords : Upcycled foods; food processing; consumer acceptance; contingent valuation method; consumer behavior;

    Abstract : Food waste presents a significant obstacle to the food system’s transition to sustainability. With an ability to mitigate industrial food waste and its effects, the concept of upcycled food aims to safely adapt elements from the waste streams for human consumption by transforming them into ingredients to be used in novel ‘upcycled’ food products. READ MORE

  4. 3. Temperature Shocks and Price Stability

    University essay from Handelshögskolan i Stockholm/Institutionen för nationalekonomi

    Author : Klara Strömberg; [2024]
    Keywords : Climate Change; Price Stability; Local Projections; United Kingdom;

    Abstract : This thesis investigates the interplay between temperatures and prices in an advanced economy context. To this end, I estimate the impulse response to a 1°C temperature anomaly on the UK economy. READ MORE

  5. 4. Consumer Incentives for Participating in a Circular System - Understanding the Use of Reusable Food and Beverage Packages

    University essay from Göteborgs universitet/Graduate School

    Author : Hanna Isaksson; Hanna Palmqvist; [2023-07-03]
    Keywords : Sustainable Food Packaging; Sustainable Beverage Packaging; Circular Economy; Environmental Sustainability; Consumer Incentives; Multi Criteria Decision Analysis; Circular Economy and Logistics; Swedish Packaging Policies; Circular Packaging Solution;

    Abstract : Human actions are causing a growing negative impact on the environment and measures must be taken to halt this trend. In response, the EU and Sweden have developed new regulations to be implemented, aimed at reducing the environmental impact of disposable food and beverage packaging. READ MORE

  6. 5. The complexity of cancel culture: : Unveiling the personal and social drivers that influences the decision to cancel

    University essay from Umeå universitet/Företagsekonomi

    Author : Najda Gvozden; Lovisa Zetterlind; [2023]
    Keywords : cancel culture; social media; canceled influencers; influencer marketing; social norms; moral transgression; social justice; social identity theory; theory of planned behavior;

    Abstract : The rise of social media has emerged the social phenomena called cancel culture, where individuals hold influencers and endorsed brands accountable for perceived immoral actions. Cancel culture originates from a desire for social justice, where the consequences of those cancelled could be temporary and long-lasting reputational damage. READ MORE