Essays about: "consumer sales promotion"

Showing result 1 - 5 of 25 essays containing the words consumer sales promotion.

1. 1. China Influencer E-commerce Livestreaming Marketing Strategy Research

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Yimeng Ma; [2023]
   Keywords : e-commerce; netnography; influencers; followers; and online community;

   Abstract : The surge of mobile internet and electronic devices has revolutionized consumer interactions and information consumption. Livestreaming emerges as a prevalent advertising method in e-commerce, compensating for the static nature of traditional platforms by providing dynamic buying experiences. READ MORE

3. 2. Is Price Transparency the New Normal? A quantitative study on the impact of the "last lowest price" on shopping behavior

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Ebba Cedergren; Hannah Linton; [2023]
   Keywords : Reference price; Fake sales; Consumer purchase behavior;

   Abstract : In the last couple of years, scandals involving retailers using deceptive sales tactics have become increasingly prominent. By manipulating the price before a sale, retailers have been able to make their sales promotion seem more attractive to the shopper than it really is, causing shoppers to make purchasing decisions under false premises. READ MORE

4. 3. Tick tock, tick tock : A qualitative study of how millennials impulse buying behavior is influenced by limited-time promotion in Sweden

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Victoria Petersson; Frida Brink; [2022]
   Keywords : Consumer decision making behavior; Impulse buying behavior; Online impulse buying behavior; Limited-time promotion; Millennials; Sweden;

   Abstract : In recent years, the sales promotion techniques provided by marketing strategies has increased and has become an important factor in the fashion industry. In todays society customers have more knowledge and easier access to information online. READ MORE

5. 4. They Framed Me! Promotional Framing in a Digital Environment

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Maximos Tzovaras; Filip Töveberg; [2022]
   Keywords : E-commerce; Price Promotion; Framing; Discount Depth;

   Abstract : Following the COVID-19 pandemic there has been an undeniable boom in the e-commerce industry, now accounting for nearly one fifth of all retail sales worldwide, which has accelerated the shift from physical retail to online retail by up to five years. This has forced previously physical retailers to enter the extremely competitive e-commerce environment, where consumer attention is dwindling and ever more difficult to grab, price comparison only the touch of a button away, and the overall pace is much faster. READ MORE

6. 5. A transformation of a garment company from offline to online - an analysis with solutions based on SWOT and Enterprise Modeling : A case study on a small traditional enterprise

   University essay from Högskolan Dalarna/Informatik

   Author : Wan Shuting; [2020]
   Keywords : e-commerce; traditional garment company; online; offline; Business Model Canvas BMC ; SWOT analysis; Enterprise Modeling EM ; O2O e-commerce mode; C2B business mode.;

   Abstract : Chinese traditional garment enterprises not only have to face inventory and channel problems left over by history, but also encounter the influx of new online companies into the market, resulting in a significant decline in the turnover of the traditional garment industry. With the promotion of e-commerce, the economic development of the garment industry presents a new trend. READ MORE