Essays about: "consumer societies"

Showing result 1 - 5 of 30 essays containing the words consumer societies.

  1. 1. “The Unveiling of Consumer Perceptions” A qualitative study on how consumers view racial representation by iconic brands

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Nazerath Sithara Novak; Josephine Hannah Palmeholt-Letchumanan; [2023]
    Keywords : Business and Economics;

    Abstract : This thesis examines how consumers perceive race representation by iconic brands, aiming to bridge the knowledge gap in the areas of cultural branding, consumer culture, and ethics withi sustainability. Currently, there is limited research on the intersection of cultural branding and ethics within sustainability, particularly regarding racial representation. READ MORE

  3. 2. Understanding views on sufficient clothing consumption: Using Q methodology

    University essay from Lunds universitet/Internationella miljöinstitutet

    Author : Katla Eiríksdóttir; [2022]
    Keywords : Sufficiency; consumer perceptions; clothing consumption; social practice theory; Q methodology; Social Sciences; Earth and Environmental Sciences;

    Abstract : Overconsumption of clothes is a global environmental and social problem, where 80 billion new clothing is produced each year. Efficiency measures have focused on improving resource efficiency on the production side and improving clothing care on the consumer side. However, literature shows that these measures are not enough. READ MORE

  4. 3. Sustainable Fashion : A Generation Z Perspective

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Madeleine Mahrs; Fanny Berthem; [2022]
    Keywords : Sustainable Fashion; Gen Z; Consumer Attitudes; Consumer Behaviour; Theory of Planned Behaviour;

    Abstract : Background: Increased awareness of the climate crisis leads to sustainability becoming moreimportant to many people as the actions made today will have a large impact on futuregenerations. Generation Z is soon to be the largest consumer group globally, where most peopleare interested in implementing sustainable lifestyles. READ MORE

  5. 4. Blue Blood and Smooth Skin : Interdependent Relationships Between Feminine Hygiene Product Commercials, Feminism, and Women’s Self-Esteem

    University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

    Author : Nina Lotz; Dionne Tilborghs; [2022]
    Keywords : feminism; feminine hygiene products; menstruation; body hair; women´s self-esteem; advertising; binary clean messy ; stigma; normatization;

    Abstract : The portrayal of women in commercials is intertwined with patriarchal structures and power hierarchies found in Western contemporary society, which stem from the Judeo-Christian binary of a ‘clean/messy’ body as introduced by St. Augustine (354 – 430 CE). READ MORE

  6. 5. Implementing Sharing Economy on a Local Governance Level : A Case Study from Uppsala Municipality

    University essay from Uppsala universitet/Institutionen för geovetenskaper

    Author : Heiðdís Inga Hilmarsdóttir; [2022]
    Keywords : Sustainable Development; Sharing Economy; Local Governance; Implications; Municipalities’ Role;

    Abstract : With an expanded increase in consumption and production in the last decades, the Western societies’ unsustainable way of living has started to have a destructive effect on the planet. Energy use and greenhouse gas emissions linked to production and waste control in societies can be reduced immensely with fewer goods. READ MORE