Essays about: "consumer-to-consumer C2C business"

Found 1 essay containing the words consumer-to-consumer C2C business.

  1. 1. Towards an understanding of consumer´s behavior of buying secondhand products on social media

    University essay from Lunds universitet/Institutionen för tjänstevetenskap

    Author : Yingxi Jiao; [2015]
    Keywords : passive shopping; consumer-to-consumer C2C business; social media; secondhand Products; consumer behavior; Active shopping; utilitarian and hedonic shopping.; Social Sciences;

    Abstract : Due to the research scarcity in consumers’ secondhand shopping behaviors and consumer-to-consumer (C2C) businesses on social media platforms, this thesis decided to concentrate on both secondhand products and social media. The aim of this thesis is to explore the consumers’ behaviors of buying secondhand products on social media – a new channel of doing C2C businesses. READ MORE