Essays about: "contemporary CSR"

Showing result 6 - 10 of 19 essays containing the words contemporary CSR.

1. 6. Identifying Applied CSR-Strategies and Respective Communication amid the COVID-19 Pandemic: Perspectives from International Swedish Companies

   University essay from Institutionen för tillämpad informationsteknologi

   Author : Inês Filipa Oliveira Santos; Olivia Önal-Malaza; [2021-11-26]
   Keywords : Corporate social responsibility CSR ; communication; COVID-19; external stakeholders; challenges; strengths; organisational communication; Swedish companies; leadership;

   Abstract : This study is interested in the external communication of Corporate Social Responsibility (CSR) during the ongoing COVID-19 pandemic. It specifically focuses on twelve Swedish internationally renowned companies operating within varied fields of work, thus contributing with different perspectives. READ MORE

3. 7. The storytelling of new experts : How CSR-experts legitimize through storytelling

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Hanna Svensson; Henrik Pettersson; [2020]
   Keywords : Corporate Social Responsibility; CSR; CSR-Expert; Legitimacy; New Experts; Storytelling;

   Abstract : The formal requirements of experts are diminishing, thus opening up for the expansion of new experts, who are gaining more influence in society. In contemporary society, all organizations are pressured to consider Corporate Social Responsibility (CSR) and are therefore dependent on the new experts within the field. READ MORE

4. 8. Speak up or stay quiet

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Karel Jorg William Burggraaf; Dennis Larsson Taengh; [2019]
   Keywords : CSR; CSM; CEO activism; brand activism; comparative CSR; social activism; political activism; brand equity; brand awareness; brand image; brand credibility; brand feelings; brand engagement; brand community; purchase intent.; Business and Economics;

   Abstract : Purpose and aim – The increased polarization in society results in the fact that companies are increasingly being called upon by consumers to take a stance on controversial socio-political issues. This contemporary phenomenon is defined as CEO/brand activism, and it is particularly prevalent in the United States. READ MORE

5. 9. CSR as a customer loyalty driver : Within the energy industry

   University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

   Author : Emelie Hagelborg; [2018]
   Keywords : CSR; kundlojalitet; WTP;

   Abstract : The need for adaption within the business world is critical to keep up with the rapidly changing pace due to the internet. The internet, among other things, provides customers with the advantage of transparency. READ MORE

6. 10. The Bilateral transition of product labels in Sweden : A study on product labels with emphasis on food and sustainable profiling

   University essay from Uppsala universitet/Institutionen för arkeologi och antik historia

   Author : Axel Lindgren; [2018]
   Keywords : Bilateral transition; Product labels; Food labels; Sustainable consumption; Food; Sustainability; Environment; CSR; LOHAS; Consumer jungle; Consumer;

   Abstract : The present thesis aims to explore and argue for an idea called Bilateral transition. Bilateral transition is based on the concepts of Corporate Social Responsibility (CSR) and sustainable consumption and relates to how organisations behind product labels develop their profiling of product labels in a Swedish context. READ MORE