Essays about: "content analysis of websites"

Showing result 1 - 5 of 81 essays containing the words content analysis of websites.

  1. 1. AI: A helping hand for digital marketing agencies? : AI: En hjälpande hand för digitala marknadsföringsbyråer?

    University essay from Malmö universitet/Fakulteten för teknik och samhälle (TS)

    Author : Hampus Ekman; Erik Strand; [2024]
    Keywords : GPT-3; Digital marketing; Artificial intelligence; Efficiency; Streamlining; Processes; Content generation.;

    Abstract : This study evaluates whether generative AI tools built on the language model GPT-3 can streamline the processes of digital marketing agencies. The method used for gathering qualitative data was two sets of semi-structured individual interviews with different digital marketing agencies. READ MORE

  3. 2. Creating the world's most sustainable and attractive travel destination. A content analysis of sustainable place brand identities in Southern Sweden

    University essay from Institutionen för tillämpad informationsteknologi

    Author : Douglas Berglund; Katherine Driscoll; [2023-11-22]
    Keywords : place brand identity; place branding; sustainability; content analysis;

    Abstract : This study examines how the place brand identities of seven Destination Management Organisations (DMOs) in southern Sweden guide their sustainable tourism communication. With the importance of sustainability becoming clear, interest in sustainable place branding is growing rapidly in scholarly and professional contexts. READ MORE

  4. 3. Mind The Gap Between Your Intelligence And Choice Architecture

    University essay from Göteborgs universitet/Graduate School

    Author : Amanda Liljevall; Emelie Lillskog; [2023-07-03]
    Keywords : Cookie consent notices; cookie banner; choice architecture; consumer choice behaviour; general data protection regulation; GDPR; online privacy; web content analysis;

    Abstract : Digital footprints of online behaviour are now possible to gather through the use of cookies. As a result, consumer activities once considered private are now monitored and used by online businesses and marketers, providing them with information about who we are, what we think, and what we like. READ MORE

  5. 4. The Gap Between Policy and Action. : An Analysis of Sweden’s Feminist Foreign Policy in Relation to their Arms Exports to Saudi Arabia.

    University essay from Malmö universitet/Institutionen för globala politiska studier (GPS)

    Author : Louise Hall; [2023]
    Keywords : Feminist Foreign Policy; Arms Trade; Feminism; Sweden; Saudi Arabia; Policy; Action; Gap;

    Abstract : This thesis analyzes how Sweden is acting against their Feminist Foreign Policy (FFP) in relation to their firearms exports to Saudi Arabia. There is plenty of previous research on FFP along with the arms trade with Saudi Arabia. READ MORE

  6. 5. Won’t Somebody Think of the (Queer) Children?! : Changing Representations of and Media Reactions to Same-Sex Attraction and Queer Relationships in British Teen Television, 1994 and 2019

    University essay from Linköpings universitet/Tema Genus

    Author : Louise Hallman; [2023]
    Keywords : Queer studies; TV studies; LGBTQ ; media representation; media reaction;

    Abstract : This thesis draws on queer theory, media representation, intersectionality and news values to conduct a combined queerfeminist visual and critical discourse analysis examining how representation of same-sex attraction and queer relationships in British teen television—and the media’s reaction to them—has changed between 1994 and 2019.  The queerfeminist visual analysis compares two scenes featuring same-sex attraction between male teenagers in two TV shows: Byker Grove (1989-2006), which featured a chaste but angrily rejected kiss in 1994 and Sex Education (2019-2023), which featured an unseen but implicitly enjoyed blow job in 2019. READ MORE