Essays about: "core brand"

Showing result 1 - 5 of 148 essays containing the words core brand.

  1. 1. Corporate Involvement in Charitable Engagements : Exploring the Dynamics of Corporate-Charity Collaborators

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Mikaela Jansson; Katarina Ölander Gür; [2023]
    Keywords : CSR; corporate-charity collaborations; sustainability reporting; charitable engagements;

    Abstract : In today's business environment, organizations are expected to engage in Corporate Social Responsibility (CSR), which involves balancing their economic success with positive social and environmental impact. Collaborating with charitable organizations can be a way for companies to engage in socially responsible activities and given the increasing focus on CSR, there is a potential for an enhanced interaction between companies and charitable organizations. READ MORE

  3. 2. Circularity in Outdoor Textile Brands - Examining the Integration of Brand Identity, Management Actions, and Communication Strategies for Sustainability

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Ira Schulte; Irene Ferrari; [2023]
    Keywords : Circular economy; outdoor textile brands; brand identity; communication strategy; Business and Economics;

    Abstract : Purpose: The purpose of this research was to investigate how outdoor textile brands align their brand bdentity with their management actions and communication to become more circular. It was as a consequence explored how communication strategies of outdoor brands align with their management decision and how management actions push the transition of a brand towards more circularity. READ MORE

  4. 3. Selling with Personality: The Role of Personal Branding in B2B Social Selling : An Exploratory Study of Personal Branding for B2B sales personnel.

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Linnea Mundorf; Ebba Friberg; Selina Johansson; [2023]
    Keywords : Personal Branding; Social Selling; Business-to-Business; B2B; Sales Personnel; LinkedIn; Corporate Branding;

    Abstract : This research aims to facilitate sales personnel and companies in understanding the interrelation of personal branding within sales and how it should be utilized effectively. Thus, the thesis explores how sales personnel develop and communicate their personal brand, and additionally how personal branding relates to social selling in a B2B context. READ MORE

  5. 4. Green is the New Black: Identifying and exploring the drivers of eco-innovation and environmentally-sustainable product development in fashion companies in Sweden and Denmark

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Amelia Grace Elburn; [2023]
    Keywords : Business and Economics;

    Abstract : Growing concerns and sentiment about the negative environmental effects of the fashion industry pressure fashion companies to adopt eco-innovation and pursue more environmentally-sustainable product development. This study explores and examines the drivers of eco-innovation and environmentally-sustainable product development in small- to medium-sized fashion firms in Sweden and Denmark, with the purpose of identifying and understanding the key factors that drive eco-innovation and sustainable product development in the fashion industry. READ MORE

  6. 5. To clear-cut or not to clear-cut; Cost-benefit analyses of post-fire management approaches in the Ljusdal fire-complex

    University essay from Lunds universitet/Centrum för miljö- och klimatvetenskap (CEC)

    Author : Bella Blomqvist; [2023]
    Keywords : Clear-cut forestry; Continous cover forestry; Nature reserve; Cost-benefit analysis; Wildfires; Sweden; Ljusdal; Post-fire management; Earth and Environmental Sciences;

    Abstract : Wildfires causes natural disturbances to ecosystems which can have potentially damaging results for ecosystem services and economic income from timber production. The post-fire management approach can be essential for the environmental work regarding the recovery of ecosystems and maintaining ecosystem services. READ MORE