Essays about: "corporate purpose"

Showing result 11 - 15 of 1323 essays containing the words corporate purpose.

1. 11. Role of CSR and Brand Image : A qualitative study on IKEA

   University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Author : Arefa Islam; [2023]
   Keywords : Corporate social responsibility CSR ; Brand; Brand Image; Purchase intention.;

   Abstract : Purpose                                                           The primary objective of this study is to make     theoretical advancements and practical insights for companies aiming to strengthen  enhance their brand image through the implementation of CSR initiatives.. READ MORE

3. 12. Implementing CSR in Fashion Companies: Increasing Green Trust During the Transformation Process Towards Sustainable Development : An Exploratory Analysis on the Influencing Factors of Green Trust in the Fashion Sector

   University essay from Malmö universitet/Institutionen för Urbana Studier (US)

   Author : Janika Förnges; Britta Sieling; [2023]
   Keywords : transformation process towards sustainable development; sustainable development in the fashion industry; green trust on the consumer side; strategic CSR; organizational change;

   Abstract : Purpose – The purpose of this paper is to gain insights into consumer behavior to provide managerial implications on what fashion companies need to do to increase green trust during the transformation process towards sustainable development in order to increase green purchase intention. Two sub-research questions are raised to answer the main research question all- encompassing in the end. READ MORE

4. 13. The Role of EU Legislation and Corporate Social Responsibility in Dealing with Greenwashing in the Spanish banking sector : A comparative case study between a commercial bank, Santander Bank, and a cooperative bank, Caja Laboral Popular Bank

   University essay from Stockholms universitet/Institutionen för ekonomisk historia och internationella relationer

   Author : Nikolaos Polyzoidis; [2023]
   Keywords : ;

   Abstract : The present thesis is a comparative case study between two banks in Spain, a commercial bank, Santander, and a cooperative one, Caja Laboral Popular. The purpose is to be investigated whether the implementation of Corporate Social Responsibility (CSR) by those banks, as well as the EU legislation, is in compliance with CSR theory or whether it is a "greenwashing. READ MORE

5. 14. The Implementation of a Sustainable Corporate Brand: How to Implement a Sustainable Corporate Brand by the Management of a Retail Organization Through Rebranding

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Julie Melchior Eide; Henriette Grønlund Christensen; [2023]
   Keywords : Sustainability; corporate branding; corporate rebranding; internal corporate rebranding; strategy as practise; sustainable corporate brands; Business and Economics;

   Abstract : Title: The Implementation of a Sustainable Corporate Brand: How to Implement a Sustainable Corporate Brand by Management of a Retail Organization Through Rebranding Date of the Seminar: 2nd of June 2023 Course: BUSN39 Degree Project in Global Marketing Authors: Henriette Grønlund Christensen and Julie Melchior Eide Supervisor: Veronika Tarnovskaya Keywords: Sustainability, corporate branding, corporate rebranding, internal corporate rebranding, strategy as practise, sustainable corporate brands Purpose: The purpose of this thesis is to understand how a sustainable corporate brand is implemented by management of a retail organization through rebranding. Therefore, the thesis relates corporate rebranding to sustainability with the aim to understand the process from going from a corporate brand to a sustainable corporate brand. READ MORE

6. 15. The Impact of Corporate Social Responsibility DiversityEquity and Inclusion efforts on Brand Image

   University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

   Author : Omar Khalafallah; Semhar Weldesylasie; [2023]
   Keywords : CSR; corporate social responsibility; diversity; equity and inclusion; trust; commitment; brand image;

   Abstract : Abstract Date:                         2023-05-30 Level:                        Master Thesis in Business Administration, 15 HP Institution:                School of Business, Society and Engineering, Mälardalen University  Authors:                    Omar Khalafallah, Semhar Weldesylasie  Title:                          The Impact of Corporate Social Responsibility Diversity Equity and Inclusion efforts on Brand Image. Supervisor:                Rana Mostaghel Keywords:                  CSR, corporate social responsibility, diversity, equity and inclusion, trust, commitment, brand image. READ MORE