Essays about: "corporate social networking"

Showing result 1 - 5 of 26 essays containing the words corporate social networking.

1. 1. Taking Corporate Communications and Marketing Strategies to the Next LevelThrough LinkedIn : A Case Study on a Company’s Brand’s LinkedIn

   University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

   Author : Araitz Claramunt Oregi; [2023]
   Keywords : LinkedIn; Social Media Affordances; Social Media Marketing; Corporate Identity; Corporate Brand Identity; Brand Identity; Brand Image; Brand Position; B2B;

   Abstract : This thesis explores how organisations communicate and perform marketing nowadays, with social media platforms at the core of their strategic plan. Due to its high relevancy in B2B, the research is focused on LinkedIn and the effect of its affordances which will help dig deeper into the possibilities of using this particular social media platform as a means to define, build and shape company image and brand identity. READ MORE

3. 2. Breaking the Ceiling : An Explorative Study on Challenges for Women in Intrapreneurship

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Sofia Christerson; Lynn Winkelhorst; [2023]
   Keywords : Female Intrapreneurs; Female Entrepreneurs; Gendered Nature of Innovating; Challenges for Female intrapreneurs; Challenges for Female entrepreneurs;

   Abstract : That women experience different and even more challenges within the corporate environment than men do is no news. For female entrepreneurs, the challenges they experience entering the entrepreneurial setting have been and are still being researched. READ MORE

4. 3. Benefits perceived by Participating Start-ups through Online Corporate Accelerator Programmes

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Romina Marchetti; Daryna Sukhina; [2021]
   Keywords : accelerator; corporate accelerator; online mode; acceleration benefits; acceleration support services; Computer-Mediated Communication Theory; Social Presence Theory; Social Information Processing Theory; Business and Economics;

   Abstract : Participation in corporate accelerator programmes is considered a powerful tool for early-stage start-ups for operational go-to-market and strategic business development acceleration. With the COVID-19 outbreak, all the activities related to the corporate accelerators were forced to move online. READ MORE

5. 4. Value creation through cluster network in the Swedish food sector : case study of four food companies operating in a cluster network

   University essay from SLU/Dept. of Economics

   Author : Oscar Friberg; Amelie Jönsson; [2021]
   Keywords : cluster; food companies; infrastructure; network; resources; social capital; transaction costs; value creation;

   Abstract : Globalization has drastically changed the global market in recent years, which has prompted businesses to adjust the way they operate. This evolutionary step has also affected the food sector, where new opportunities for production and transportation have challenged firms in the sector to utilize new methods for value creation. READ MORE

6. 5. Overt and covert practices of gender (in)equality at the workplace in Scandinavian companies in Ukraine

   University essay from Lunds universitet/Sociologi; Lunds universitet/Sociologiska institutionen

   Author : Ane Kristiansen; [2020]
   Keywords : gender inequality; performativity; cross-cultural business; labor market; critical management studies; corporate practices; Social Sciences;

   Abstract : Based on ethnographic data, this study sheds light on gender (in)equality in Scandinavian workplaces in Ukraine. More specifically, the study aims to investigate how managers in Scandinavian companies in Ukraine present and legitimize company-practices in relation to gender equality. READ MORE