Essays about: "cosmetics communication"

Showing result 1 - 5 of 6 essays containing the words cosmetics communication.

1. 1. Can Postcolonialism and Neoliberalism Reveal All? : Understanding Celebrity Humanitarianism through a Case Study on Rihanna and Fenty Beauty

   University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

   Author : Nina Huovinen; [2021]
   Keywords : Celebrity humanitarianism; theory testing; case study; Rihanna; Fenty Beauty; Corporate Social Responsibility;

   Abstract : Celebrity humanitarianism has become a notable field of research within Communication for Development. Largely built around case studies of individual celebrities engaging in the development and humanitarian fields, mostly postcolonial and neoliberal critique has been put forth regarding the effects of such engagements. READ MORE

3. 2. The One- or Two- Way Route? : A quantitative study on the effects of one-way and two-way marketing communication on brand loyalty among members of loyalty programs in the beauty industry.

   University essay from Umeå universitet/Handelshögskolan vid Umeå universitet (USBE)

   Author : Linnea Olsson; [2018]
   Keywords : Marketing Communication;

   Abstract : Marketing communication has been a widely researched area throughout recent years, due to the emergence of the internet. The different marketing communication channels used by customer loyalty programs in order to reach members efficiently, must be adapted to fit the consumer’s demand in order to deliver the message of the marketing actions. READ MORE

4. 3. THE INFLUENCE OF RELATIONSHIP MARKETING AND CRM SYSTEM ON STAKEHOLDERS’ TRUST : A Qualitative Study on Multiple Stakeholder Groups in a Cosmetic and Beauty Industry

   University essay from Umeå universitet/Företagsekonomi

   Author : Athanasios Christopoulos; Puspita Hapsari Agoes; [2018]
   Keywords : ;

   Abstract : CRMsystem and relationship marketing are needed for a company in order to gain its stakeholders’ trust. In a company, there are two different stakeholders. Theinternal and external stakeholders. This thesis will consider both of the different types of stakeholders. READ MORE

5. 4. Principle of Proportionality and the Prevention of Evasion, Avoidance or Abuse

   University essay from Lunds universitet/Institutionen för handelsrätt

   Author : Bastiaan Arnold Moossdorff; [2011]
   Keywords : Principle of proportionality; abuse of law; taxation; anti-abuse; Commission s coordinated strategy to fight tax fraud; Law and Political Science;

   Abstract : VAT fraud exists in different forms, ranging from the black economy to internal fraud and carousel fraud if intra-Union transactions are involved. It effects the financial interest of both the Member State in question and the European Union within the meaning of Article 325 TFEU. READ MORE

6. 5. Communication of natural beauty products companies

   University essay from Sektionen för ekonomi och teknik (SET)

   Author : Suzie Bertrand; Laure Larcher; [2009]
   Keywords : communication; organic; cosmetics; france;

   Abstract : Throughout this work, this study tries to understand “how organic cosmetics companies advertise through magazines?” In the first place, the theories about green marketing will be studied and the focus will more specifically be on green marketing communication and the communication on general. Then, we will analyze qualitatively and quantitatively the organic cosmetics’ communication in fashion and health magazines. READ MORE