Essays about: "creating corporate values"

Showing result 1 - 5 of 38 essays containing the words creating corporate values.

  1. 1. Selling with Personality: The Role of Personal Branding in B2B Social Selling : An Exploratory Study of Personal Branding for B2B sales personnel.

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Linnea Mundorf; Ebba Friberg; Selina Johansson; [2023]
    Keywords : Personal Branding; Social Selling; Business-to-Business; B2B; Sales Personnel; LinkedIn; Corporate Branding;

    Abstract : This research aims to facilitate sales personnel and companies in understanding the interrelation of personal branding within sales and how it should be utilized effectively. Thus, the thesis explores how sales personnel develop and communicate their personal brand, and additionally how personal branding relates to social selling in a B2B context. READ MORE

  3. 2. Analysing the Integration of Triple Bottom Line for Sustainability in Corporate Crisis Response : A Case Study of Intercos.

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Samar Nahal; Mengqi Yang; [2023]
    Keywords : sustainability; crisis; crisis management; sustainable theory; triple-bottom-line;

    Abstract : The severe and far-reaching impact of the crisis in the past few years has promptedcompanies to rethink the inadequacies of the crisis response. Although the previous literatureregarded threat rigidity and innovation to response challenges. READ MORE

  4. 3. It does not rain more in the UK : A corpus analysis comparing the optimism variable in Swedish and UK-based listed companies’ sustainability reports

    University essay from Stockholms universitet/Engelska institutionen

    Author : Lina de Neergaard; [2023]
    Keywords : ;

    Abstract : Abstract This thesis sets out to compare the level of optimism, quantified as the optimism variable, in UK and Swedish-based corporate Environmental, social, and corporate governance (“ESG”) disclosures published in English. The comparison is conducted by creating two corpora, one UK-based and one Swedish-based. READ MORE

  5. 4. Consuming nature : Toward Transformational Sustainability in Swedish outdoor brands

    University essay from Uppsala universitet/Institutionen för arkeologi och antik historia

    Author : Klara Wellén; [2022]
    Keywords : Consumer culture; friluftsliv; outdoor sector; communications; Transformational Sustainability;

    Abstract : The accelerated cycle of production and consumption has had tremendous environmental consequences since the 20th century. Corporate interest needed a society of over-consumption, creating the take-make-waste linear systems as we know it. READ MORE

  6. 5. Next Stop: Value Creation - Analysing the Potential to Enhance Public Transport Authorities’ Strategic Corporate Social Responsibility by Providing Mobility as a Service

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Nick Reimer; Timo Schirwitz; [2022]
    Keywords : Creating shared value; value creation; social responsibility; corporate social responsibility; strategic corporate social responsibility; business strategy; mobility; mobility as a service; public transport; public transport authority; Business and Economics;

    Abstract : Concepts such as Creating Shared Value [CSV] and Strategic Corporate Social Responsibility [SCSR] respond to a demand for organisations to take responsibility for their contributions to increasing social issues such as social exclusion or the effects of climate change. The concept of SCSR is describing activities that provide economic values for organisations while at the same time targeting social issues, thereby bringing social responsibility into the core of organisations. READ MORE