Essays about: "creative marketing"

Showing result 1 - 5 of 86 essays containing the words creative marketing.

  1. 1. AI: A helping hand for digital marketing agencies? : AI: En hjälpande hand för digitala marknadsföringsbyråer?

    University essay from Malmö universitet/Fakulteten för teknik och samhälle (TS)

    Author : Hampus Ekman; Erik Strand; [2024]
    Keywords : GPT-3; Digital marketing; Artificial intelligence; Efficiency; Streamlining; Processes; Content generation.;

    Abstract : This study evaluates whether generative AI tools built on the language model GPT-3 can streamline the processes of digital marketing agencies. The method used for gathering qualitative data was two sets of semi-structured individual interviews with different digital marketing agencies. READ MORE

  3. 2. The Impact of Visionary Leadership : A qualitative study of visionary leadership and its impact on organizational cultures within the marketing industry

    University essay from

    Author : Elin Klingberg; Alva Linddahl; Astrid Nordberg; [2023]
    Keywords : Vision; Visionary Leadership; Organizational culture; Employee motivation; Employee creativity;

    Abstract : The research conceptualizes how visionary leaders have the ability to develop a vision for an organization, make it a shared one among its stakeholders and lead them towards the realization of the vision. The type of leadership within marketing agencies has a great impact on performance due to the level of creativity needed in the industry. READ MORE

  4. 3. Can Generative AI Replace Human Communication Professionals? A qualitative study comparing social media content generated by Artificial Intelligence and humans

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Deline Fredriksson; Matilda Eriksson; [2023]
    Keywords : Generative AI; AI visualisation tools; Artificial Intelligence; ChatGPT; DALL·E; Social Media; Content Creation; Digital Marketing; AI-generated content; Social Sciences;

    Abstract : Generative AI is a novel phenomenon, now within the hands of the public. The utilisation of AI has already started replacing human employees in many industries and previous research shows that generative AI have great abilities in creative and communicative contexts. READ MORE

  5. 4. Customer engagement and co-creation in crowdfunding : Multi-case study on tabletop Kickstarter campaigns

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Michael Polatos; Andrii Kernitskyi; [2023]
    Keywords : Customer engagement; Kickstarter; co-creation co-destruction of value; S-D logic;

    Abstract : Background: Crowdfunding is a new form of financing that has gained popularity among entrepreneurs seeking to fund innovative and creative projects. It involves collecting small amounts of money from a large number of potential backers through specialised websites. READ MORE

  6. 5. Get in the Game : A study on social media marketing activities to achieve market access and enhance mainstream adoption of blockchain gaming

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Emma Johansson Sundqvist; [2023]
    Keywords : Blockchain; Cryptocurrency; Non-Fungible Tokens NFTs ; Gaming Industry; Social Media Marketing; Kryptovaluta; Videospelsindustrin; Sociala Medier; Marknadsföring;

    Abstract : Gaming is booming, and over the past few years, blockchain games have found their way into this market. These games operate in a highly competitive environment, where marketing is vitally important for their success. READ MORE