Essays about: "crisis communication social media"

Showing result 1 - 5 of 74 essays containing the words crisis communication social media.

1. 1. Handling Cancel Culture online

   University essay from Lunds universitet/Institutionen för strategisk kommunikation

   Author : Alice Berntson; Johanna Johnsson Belving; [2023]
   Keywords : Cancel culture; kriskommunikation; sociala medier; crisis communication; social media; Social Sciences;

   Abstract : Studien har som syfte att bidra till en större förståelse för mottagarperspektivet inom kriskommunikation för att kunna utveckla krisstrategier. Syftet är att förstå unga vuxnas uppfattning av fenomenet cancel culture och hur detta kan tas i beaktning för att motverka kris på sociala medier. READ MORE

3. 2. How to Make a Narrative Fly?

   University essay from Lunds universitet/Institutionen för strategisk kommunikation

   Author : Kevin Fritz; [2023]
   Keywords : Brand legitimacy; discursive theory; lexical choices; semiotic resources; narrative; multimodal critical discourse analysis; SAS; storytelling; strategic communication; digital media; Social Sciences;

   Abstract : The airline industry has been heavily affected by crises that have occurred in the last years. By using the theory of brand legitimacy and storytelling, a multimodal critical discourse analysis was conducted. 2020 is a year by many seen as a paradigm shift, due to the Covid-19 pandemic. READ MORE

4. 3. The Duality of Transparency in Strategic Communication : Reputation Management during a Crisis in the Social Media Industry

   University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

   Author : Lukas Dick; Jan Wessel; [2023]
   Keywords : Reputation; Transparency; Crisis Management; Social Media; Strategic Communication; Experimental Vignette Methodology;

   Abstract : This master thesis investigates the potential downsides of transparency in crisis communication. Reputation and transparency studies focus primarily on external perspectives and academia lacks observations from internal perspectives. Crises like data breaches cause exponentially more damage each year and threaten intangible assets like reputation. READ MORE

5. 4. The Mobilization of Civil Disobedience : A qualitative content analysis of the collective action framing of the civil disobedience movement Återställ våtmarker

   University essay from Jönköping University/HLK, Medie- och kommunikationsvetenskap

   Author : Ellinor Röjne; [2023]
   Keywords : Environmental movement; Collective action; Core framing tasks; Emotions; Social media; Civil disobedience; civil olydnad; social rörelse; miljörörelse; sociala medier;

   Abstract : The study “The Mobilization of Civil Disobedience” intends to shed light on how environmental movements frame climate change issues, present solutions and mobilize climate action through their communication on the social media platform Instagram. This study will examine the case of Återställ våtmarker (Restore wetlands), a Swedish movement known for its civil disobedience protests. READ MORE

6. 5. I don't want your apology

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Amanda Stenberg; Clara Carlberg; [2023]
   Keywords : Transgression; Social Media Influencer; Endorsing brands; Response strategy; Mortification strategy;

   Abstract : Social media influencer (SMI) transgressions when endorsing brands have become a current topic and various SMI-related scandals have gained massive media coverage in the past decade. SMIs themselves face backlash and a damaged personal brand image and the endorsing brands express either support or dissociation, through termination of contracts with the endorsed influencer. READ MORE