Essays about: "crm database"

Showing result 1 - 5 of 9 essays containing the words crm database.

1. 1. Exploring Strategies for Customer Engagement in the Absence of Third-party Cookies : Using a Firm-based Digital Maturity Lens

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

   Author : Ida Lengdell; [2023]
   Keywords : Strategies; Customer Engagement Online; Digital Maturity; Third-party Cookies;

   Abstract : Purpose – This study aims to identify and analyze innovative strategies that firms can use to develop customer engagement online without relying on third-party cookies, whilst also considering the firms' level of digital maturity. Method – To explore the innovative strategies for developing customer engagement online without third-party cookies, a sequential mixed-method design was employed, utilizing semi- structured interviews and survey data. READ MORE

3. 2. Data-Driven Solutions in VC Investments - A cross-sectional study on best-in-class data strategies within deal origination

   University essay from Göteborgs universitet/Graduate School

   Author : Robin Gerdemann; Carlos Heredia Alcaraz; [2022-07-15]
   Keywords : Venture Capital; Deal Sourcing; Corporate Venture Capital; Independent Venture Capital; Data; Data-Driven solutions; Database; Proprietary Algorithms; CRM; Unbiased Decision-Making; Volvo Group Venture Capital;

   Abstract : The development of new technologies and the innovative trends that have emerged over the last years are transforming and disrupting several traditional industries. In a world that is becoming increasingly connected and digitized, data-driven strategies have captured the interest of venture capital investors. READ MORE

4. 3. A Comparison of Relational and Graph Databases for CRM Systems

   University essay from Lunds universitet/Institutionen för datavetenskap

   Author : Victor Winberg; Jan Zubac; [2019]
   Keywords : SQL; Neo4j; graph databases; relational databases; databases; benchmark; CRM; Technology and Engineering;

   Abstract : In an age of increasing usage of heavily interconnected platforms, graph databases have increased in popularity due to their ease of modelling these systems. This thesis will evaluate if the graph database Neo4j can be used to model Lime's CRM System efficiently by comparing the performance of Neo4j and MS SQL on queries similar to those existing in Lime CRM. READ MORE

5. 4. How can loyalty programmes improve brand loyalty?

   University essay from Högskolan i Gävle/Avdelningen för ekonomi

   Author : Gideon Mekonnen Jonathan; Anna Kapetanakis; [2015]
   Keywords : Brand loyalty; loyalty programmes; customer loyalty; retail industry;

   Abstract : Title: How can loyalty programmes improve brand loyalty? Level: Final assignment for Master Degree in Business Administration Author: Anna Kapetanakis, and Gideon Mekonnen Jonathan Supervisor: Sarah Philipson (Assistant Professor) Date: June, 2015 Aim: To investigate how customers loyalty can be improved through loyalty programmes. Method: Mixed approach, both qualitative and quantitative data, is chosen for this study. READ MORE

6. 5. InfoMart Reporting : The process of developing a data discovery tool for Genesys InfoMart

   University essay from Uppsala universitet/Institutionen för informationsteknologi

   Author : Olof Vestling; [2015]
   Keywords : CRM; SQL; Scenario based approach; Interactive systems design; QlikView;

   Abstract : Customer relationship management (CRM) is gaining momentum around the world and a majority of the organizations view customer experience provided by contact-centers as a competitive differentiator. Thus is the importance of understanding these systems very big. READ MORE