Essays about: "crm hospitality industry"

Found 3 essays containing the words crm hospitality industry.

  1. 1. Facebook as a tool for building customer relationships in the hospitality industry : A quantitative study on the effects of Facebook activities on relationship drivers and relational benefits

    University essay from Umeå universitet/Företagsekonomi

    Author : Emma Larsson; Malin Eriksson; [2014]
    Keywords : Customer relationships; Facebook; Social media; Social CRM; Relationship drivers; Relational benefits;

    Abstract : The main purpose of this study is to investigate the effects of Facebook activities on relationship drivers and relational benefits and the effect of relationship drivers of relational benefits perceived by customers to Pite Havsbad. To do this we have explored the relationship between a number of Facebook activities, relationship drivers and relational benefits. READ MORE

  3. 2. Relationships management in hospitality industry. : STF Svenska Touristförening.

    University essay from Avdelningen för ekonomi

    Author : Aleksandr Shalimov; Calistus Godwin; [2013]
    Keywords : STF Svenska Touristförening ; Networking; Relationships; Hospitality Industry; Tourism; Association;

    Abstract :  Abstract Title: Relationships management in hospitality industry, STF Svenska   Touristförening.   Level: Final assignment for Master Degree in Business Administration   Author: Aleksandr Shalimov , Calistus Godwin   Supervisor: Ernst Hollander   Date: 2013. READ MORE

  4. 3. Application of ICT in the Swedish Hopsitality & Tourism Industry : a study of viral marketing and word- of -mouth marketing concepts in relation to CRM

    University essay from Avdelningen för ekonomi

    Author : Nilnta Elpida Morais; Joyce Mhando; [2012]
    Keywords : viral marketing; electronic word of mouth; word of mouth; customer relationship management; customer satisfaction;

    Abstract : Aim: The Internet has provided a medium for word of mouth and its electronic extension, also known as viral marketing. In the hospitality and tourism industry, use of the internet has caused drastic changes. READ MORE