Essays about: "cui yu ting zhang"

Found 2 essays containing the words cui yu ting zhang.

1. 1. Internal factors affecting the organizational internationalization process : Evidence from Huawei case study

   University essay from Sektionen för ekonomi och teknik (SET)

   Author : cui yu; ting zhang; [2010]
   Keywords : Internationalization; Entrepreneur; Corporate Culture; Organizational Human Resource Management;

   Abstract : The relevance of global economy are being enhanced day by day, organizational internationalization is becoming more and more important nowadays. Many companies have stated their internationalization process, but not all of them are successful. READ MORE

3. 2. American Fast Food in Chinese Market: A Cross-Culture Perspective : The Case of KFC and McDonald's

   University essay from Sektionen för ekonomi och teknik (SET)

   Author : Cui Yu; Ting Zhang; [2009]
   Keywords : culture; cross-culture; marketing strategy; fast food industry;

   Abstract : Culture differences play a significant role in the international marketing, which has drawn many researchers‟ attention. This dissertation will focus on how the cross-cultural environments influence the choice of marketing strategies. The theoretical framework of this study mainly contains cross-culture theories and 4P marketing strategy. READ MORE