Essays about: "culture and consumer buying"

Showing result 1 - 5 of 14 essays containing the words culture and consumer buying.

1. 1. Exploring the determinants of purchasing behavior in the context of safety apparel : A study of safety marketing

   University essay from Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknik

   Author : Alexandre-Nikos Pociello i Palau; [2023]
   Keywords : Safety apparel; Personal Mobility Vehicles; urban mobility; micro-mobility; helmet; marketing; consumer buying behavior; Theory of Planned Behavior;

   Abstract : The rapid growth and development of cities have brought new mobility challenges, which the emergence of micro-mobility solutions, such as Personal Mobility Vehicles, has addressed. However, the increase in the use of these vehicles has also led to a rise in the number of accidents and injuries due to the inadequate use of protective equipment. READ MORE

3. 2. Consumer Valhalla : a case study on the phenomenon of the SHEIN consumer

   University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Author : Michelle Bak; Klara Helene Sollwedel; [2023]
   Keywords : ultra-fast fashion; fashion consumer behaviour; fashion consumer culture; SHEIN consumption;

   Abstract : During the last years, the phenomenon of ultra-fast fashion, specifically the retailer SHEIN, has grown massively and became popular among young female consumers. SHEIN is also known for their polluting productions, bad working conditions, violating (social) sustainable laws and stealing designs from other designers. READ MORE

4. 3. Mindfulness for sustainable consumption behaviour - inisghts into consumer culture

   University essay from Uppsala universitet/Institutionen för geovetenskaper

   Author : Lena Kadel; [2021]
   Keywords : mindfulness; mindful consumption; pro-environmental behaviour; impulsivity; decision-making; behavioural regulation; sustainable development;

   Abstract : A large body of research implies that modern human behaviour threatens various life – sustaining resources. The excessive consumption patterns of resources by humans has been identified as one of the main causes of the environmental crisis. READ MORE

5. 4. The Smartphone Consumer Decision-MakingProcess of University Students in Sweden: The Case of iPhone

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Alek Vladimirov Ivanov; Eric Adam George Akiba; Konstantin Krasimirov Konov; [2021]
   Keywords : Five-stage consumer decision-making process; iPhone; Purchase behavior; Smartphone usage; University Students in Sweden;

   Abstract : Background: The emergence of mobile phones today and in history proves to beexceptionally unique in the consumer electronics market as well as the telecommunicationmarket. The reason behind the huge growth of the industry has been the exceptional evolutionof the technology used in the mobile devices in terms of performance and miniaturization. READ MORE

6. 5. Generation Z has opened the can

   University essay from Lunds universitet/Institutionen för strategisk kommunikation

   Author : Emma Carlzon; Isabella Rammasi; [2021]
   Keywords : Snus; White tobacco-free snus; Generation Z; Branding strategies; Digital marketing; Symbolic Consumption; Influencer-marketing; Lyft; Social Sciences;

   Abstract : This study has examined the relationship between the increase in consumption of white snus among Generation Z in Sweden and the branding strategies used by the nicotine brand LYFT. The purpose of this research has been to gain an understanding of how a brand can market a regulated product to a young consumer segment by conducting strategic communication prefered by these young individuals. READ MORE