Essays about: "culture impact on purchase intention"

Showing result 1 - 5 of 6 essays containing the words culture impact on purchase intention.

1. 1. A Study on the Impact of Perceived Brand Globalness(PBG) on Purchase Intention : From the Perspective of Consumer Culture

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Junjie Gu; Shengming Qi; Yanchen Li; [2022]
   Keywords : perceived brand globalness; perceived functional benefits; perceived symbolic benefits; purchase intention;

   Abstract : Background: Globalization and the aggravation of world economic integration make lots of overseas enterprises enter the Chinese market and win the market share by integrating Chinese elements into their brand names, logos, advertisements, and products. Therefore, what should local brands do to gain market share? Purpose: The main purpose of this study is to investigate the different effects of local Chinese brands with global, foreign, or local elements on consumers' perceived brand globalness, perceived functional benefits, perceived symbolic benefits, and purchase intentions. READ MORE

3. 2. Significance of eWOM in the road of customer journey : Acceptance Of Ewom Towards Cross-Cultural Boundaries.

   University essay from Umeå universitet/Företagsekonomi

   Author : Rahat Israque Fahim; Shakhawat Rafi; [2021]
   Keywords : ;

   Abstract : The digital era began a few years ago and day by day the dominance of the digital era is easily captivating all aspects of life. The business world is not out of that and for that reason, eWOM has born as a completely customer dominant platform. READ MORE

4. 3. Consumers’ preferences towards eco-labeled products and purchase intention : The moderating effect of national culture

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Kristina Checheleva; Tatiana Kucheryavenko; [2017]
   Keywords : Eco-labeling; eco-labeled product; consumer preferences; health care; environmental care; purchase intention; culture; cultural dimensions; moderating effect.;

   Abstract : Eco-labeling is an important matter in the modern world, because of its relationship to the significant issues of the society, i.e. environmental and health care. More and more people pay great attention to the ‘green’ aspect of their lives. READ MORE

5. 4. The Evocation of Customer Emotions and its Effect on Purchase Behaviour in the Second-hand Retail Environment

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Ines Krikler; Katharina Heüveldop; [2017]
   Keywords : Customer Emotions; Second-hand Retail; Second-hand Shopping; Second-hand Culture; Purchase Behaviour; Stimulus-Organism-Response framework; S-O-R model; situational factors; personal factors; Second-hand Shopping Experience; Customer Emotional State; Mixed-method approach; Malmö; Sweden; Business and Economics;

   Abstract : Second-hand retailing has seen a considerable upswing in recent years. Customers rethink their attitude towards a more mindful way of consuming which makes second-hand shopping increasingly popular. This research study took the Stimulus-Organism-Response framework as a foundation leading to its first-time application in second-hand retailing. READ MORE

6. 5. Purchasing behaviour on aesthetic items in online video games with real currency : The case of Counter Strike: Global Offensive

   University essay from Uppsala universitet/Medier och kommunikation

   Author : Bruno Rodríguez; [2017]
   Keywords : Video games; Virtual Items; Aesthetics; Purchase Intention; Symbolic Value; Counter Strike;

   Abstract : Over the last decade, buying in-game content with real money has become a more common practice among players in order to unlock exclusive content in video games. Prior research has mainly focused on those functional digital items that provide an advantage to the buyer. READ MORE