Essays about: "culture influence on consumer behaviour"

Showing result 1 - 5 of 10 essays containing the words culture influence on consumer behaviour.

1. 1. The influence of macroenvironmental factors on online shopping and the use of BNPL

   University essay from KTH/Skolan för industriell teknik och management (ITM)

   Author : Maria Hardin; Moira Twengström; [2022]
   Keywords : ‘Buy now; pay later’; consumer credit; online shopping; e-commerce; culture; ‘Buy now; pay later’; konsumentkredit; näthandel; e-handel; kultur;

   Abstract : In the early days of e-commerce, countries took to the phenomenon at very different speeds. Researchers proved the most important factors for this to be propensity for trust and the perceived risk of online purchases. READ MORE

3. 2. The Smartphone Consumer Decision-MakingProcess of University Students in Sweden: The Case of iPhone

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Alek Vladimirov Ivanov; Eric Adam George Akiba; Konstantin Krasimirov Konov; [2021]
   Keywords : Five-stage consumer decision-making process; iPhone; Purchase behavior; Smartphone usage; University Students in Sweden;

   Abstract : Background: The emergence of mobile phones today and in history proves to beexceptionally unique in the consumer electronics market as well as the telecommunicationmarket. The reason behind the huge growth of the industry has been the exceptional evolutionof the technology used in the mobile devices in terms of performance and miniaturization. READ MORE

4. 3. How Svenska Spel, BET365 and MGM develop message content due to the effects of legislation and cultural behaviour

   University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

   Author : Emil Granath; August Carlander; [2020]
   Keywords : Culture; Consumer behavior; Message content; Legislation and Betting;

   Abstract : Research questions: What role do culture and legislation have when it comes to the message content of betting companies? Do the culture and legislation influence the companies to use either emotional or rational marketing? Do culture and legislation influence the companies to use either hard or soft-sell in marketing? Purpose: The intention of writing this paper is to give the reader a full concept on the market of betting/gambling and get an explanation of how the changes in communication can differ in the Swedish, British and American markets depending on legislation barriers and cultural diversity. We strive to build a more comprehensive explanation of how these factors influence Svenska Spel, Bet365, and MGM to use either an emotional or rational marketing strategy and a hard- or softselling approach when they construct a favorable message content. READ MORE

5. 4. Luxury Consumer Behaviour -A Comparative Case Study of Emerging Luxury Markets in China and Finland

   University essay from Högskolan i Borås/Institutionen Textilhögskolan

   Author : Suvi Lukkarinen; Wei Xing; [2012]
   Keywords : uxury consumer behaviour; China; Finland; comparative study;

   Abstract : The study on luxury consumers is always connected to their drives behind consumption. Why people buy luxury products is an interesting question. This thesis investigates influencing forces behind luxury consumer behavior, in a comparative case study on Chinese and Finnish consumers. READ MORE

6. 5. Appreciation of Intrinsic Value : In the Context of Fast Fashion

   University essay from Högskolan i Borås/Institutionen Textilhögskolan

   Author : Sara Södergren; Aida Forozin; Camilla Ingmark Lundin; [2012]
   Keywords : fast fashion; attitude-behaviour gap; consumption; value; price;

   Abstract : In this thesis we examine the prevailing dilemma concerning fast fashion and an increased attitude-behaviour gap. Many previous studies have explored the subject of fast fashion and also tried to solve the problem with the attitude-behaviour gap. READ MORE