Essays about: "culture of russia in ikea"
Found 1 essay containing the words culture of russia in ikea.
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1. Stakeholder management in a multicultural environment : A case-study of a global retailer entering the Russian Market
University essay from Handelshögskolan vid Umeå universitetAbstract : Nowadays, an increasing number of global retailers such as IKEA, Carrefour and Auchan, are expanding their business internationally: internationalization is seen as a way to face competitors as well as to enhance position on the market. In particular, emerging markets are becoming a fertile field for investing resources due to their fast economic development and growing disposable income of the local population. READ MORE
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