Essays about: "culture of russia in ikea"

Found 1 essay containing the words culture of russia in ikea.

  1. 1. Stakeholder management in a multicultural environment : A case-study of a global retailer entering the Russian Market

    University essay from Handelshögskolan vid Umeå universitet

    Author : Dinara Izmaylova; Federica Zuccon; [2011]
    Keywords : stakeholder management; internationalization; cross-cultural management; global retailer;

    Abstract : Nowadays, an increasing number of global retailers such as IKEA, Carrefour and Auchan, are expanding their business internationally: internationalization is seen as a way to face competitors as well as to enhance position on the market. In particular, emerging markets are becoming a fertile field for investing resources due to their fast economic development and growing disposable income of the local population. READ MORE