Essays about: "customer and marketing"

Showing result 1 - 5 of 529 essays containing the words customer and marketing.

  1. 1. Exhibit marketer: a profession with many tasks

    University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Author : Per Laihonen; [2017]
    Keywords : Exhibit marketer;

    Abstract : There are different kinds of marketing, for example public relations and exhibit marketing. Exhibit marketing is a part of the study of marketing and sales. A function studied under the heading of exhibit marketing is the trade show. READ MORE

  2. 2. If you book on your own, you travel on your own

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Miccis Lilliefelth; Lovisa Borssén Myrén; [2017]
    Keywords : Digitalisering; resebyråer; personlig service; konkurrens; kundmedverkan och sociala medier;

    Abstract : Syfte och forskningsfrågor  Syftet med uppsatsen är att undersöka hur resebyråer möter konsumenters behov i det digitala samhället som präglas av en hård konkurrens. Vi vill också klargöra hur resebyråer konkurrerar i en ny konkurrensmiljö. READ MORE

  3. 3. Exhibit marketing as a profession

    University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Author : Per Laihonen; [2017]
    Keywords : ;

    Abstract : There are different kinds of marketing, for example public relations andexhibit marketing. Exhibit marketing is a part of the study of marketing and sales. A functionstudied under the heading of exhibit marketing is the trade show. READ MORE

  4. 4. The Importance of Communicating Sustainability : a Case Study of Eriksberg Vilt & Natur AB

    University essay from Uppsala universitet/Företagsekonomiska institutionen; Uppsala universitet/Företagsekonomiska institutionen

    Author : Emmie Stolt; Sara Artursson; [2017]
    Keywords : Black Box Of Consumption; Communication Channels; Digital marketing; Service-Dominant Logic; Sustainability; Den Tjänstedominanta Logiken; Digital marknadsföring; Hållbarhet; Kommunikationskanaler; Konsumtionens Svarta Låda;

    Abstract : This thesis has through a case study of the company Eriksberg Vilt & Natur AB investigated, using customer-oriented marketing theories, how their customers perceive sustainability. Subsequently, looking into promotion tools it has examined what implications the customers’ opinions give for the communication channels the company use. READ MORE

  5. 5. The Use Social Media Marketing Towards External Business Customers : Goals and Measurements

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Malin Isacsson Larsson; [2017]
    Keywords : ;

    Abstract : The marketplace has recently faced a large transformation and has become more digital. As a part of the digital transformation the social media has taken an increasing part in companies’ marketing strategy. The use of social media within the B2C context is already very common, while it is still in an early phase in the B2B context. READ MORE