Essays about: "customer and marketing"

Showing result 1 - 5 of 524 essays containing the words customer and marketing.

  1. 1. Exhibit marketer: a profession with many tasks

    University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Author : Per Laihonen; [2017]
    Keywords : Exhibit marketer;

    Abstract : There are different kinds of marketing, for example public relations and exhibit marketing. Exhibit marketing is a part of the study of marketing and sales. A function studied under the heading of exhibit marketing is the trade show. READ MORE

  2. 2. Exhibit marketing as a profession

    University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Author : Per Laihonen; [2017]
    Keywords : ;

    Abstract : There are different kinds of marketing, for example public relations andexhibit marketing. Exhibit marketing is a part of the study of marketing and sales. A functionstudied under the heading of exhibit marketing is the trade show. READ MORE

  3. 3. Co-Creating Value through Content Marketing; A multiple case study

    University essay from Göteborgs universitet/Graduate School

    Author : Anna Lotta Lindström; Anna Jörnéus; [2016-09-27]
    Keywords : content marketing; value co-creation; value; service-dominant S-D ; logic; DART model; process-based framework;

    Abstract : MSc in Innovation and Industrial Management.... READ MORE

  4. 4. Paint´n Roll Omnichannels: A study of retail channel integration, channel content and their impact on customer satisfaction, purchase intention and brand attitude

    University essay from Göteborgs universitet/Graduate School

    Author : Josefin Boman; Emelie Dimberg; [2016-09-21]
    Keywords : omnichannels; multichannels; channel integration; channel content; customer satisfaction; purchase intention; brand attitude; digital competence; e-commerce experience; Millennials;

    Abstract : MSc in Marketing and Consumption.... READ MORE

  5. 5. Expiration Date, Unknown: Reasons to Abandon E-grocery Shopping: A qualitative study

    University essay from Göteborgs universitet/Graduate School

    Author : Kristofer Börjesson; Peter Szigeti; [2016-09-21]
    Keywords : groceries; groceries online; e-grocery; e-commerce; e-satisfaction; customer satisfaction; e-loyalty; customer loyalty; repeat purchase; attitudes; stress; quality; time; price; variety; recovery; influencers; abandon;

    Abstract : MSc in Marketing and Consumption.... READ MORE