Essays about: "customer and marketing"

Showing result 1 - 5 of 536 essays containing the words customer and marketing.

  1. 1. Social Media: How to Interact with Millennials and Make Use of Self-Segmentation : A Case Study of Swedish Millennials’ Behavior on Facebook

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Simon Andersson; Kevin Arnvaller; [2017]
    Keywords : Social Media; Segmentation; Customer engagement; Millennial Generation; Facebook; Self Segmentation; Influential Profiles; sponsored Content; Suggested Posts; Social Media; Segmentering; Kundkontakt; Millennial Generationen; Facebook; Själv-Segmentering; Inflytelserika Profiler; Förslagna-Inlägg;

    Abstract : Social media are online accommodations where users can interact with other users, which has become a phenomenon that has grown and completely exploded over the past decade. Companies are well aware of this and has invested a large amount of resources in order to establish a better contact with their customers. READ MORE

  2. 2. Exhibit marketer: a profession with many tasks

    University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Author : Per Laihonen; [2017]
    Keywords : Exhibit marketer;

    Abstract : There are different kinds of marketing, for example public relations and exhibit marketing. Exhibit marketing is a part of the study of marketing and sales. A function studied under the heading of exhibit marketing is the trade show. READ MORE

  3. 3. Gaining customer insight : How companies can differentiate themselves using a customer-dominant logic approach on business

    University essay from Karlstads universitet/Handelshögskolan; Karlstads universitet/Handelshögskolan

    Author : Karwan Nisstany; Sasha Knezevic; [2017]
    Keywords : customer-dominant logic CD Logic ; value formation; elements of value; true value;

    Abstract : Purpose The purpose of this thesis is to develop a holistic understanding of customers’ value perceptions and experiences within the online apparel industry. In doing so, the authors’ hope to develop managerial guidelines for companies to utilize. This will be done with a customerdominant logic approach. READ MORE

  4. 4. Customer Satisfaction Drivers for Industrial Vending Systems : Evidence from the Manufacturing Industry

    University essay from Högskolan i Gävle/Företagsekonomi; Högskolan i Gävle/Företagsekonomi

    Author : Anna Backer-Meurke; Tove Gioeli; [2017]
    Keywords : Industrial Vending Systems; Industrial Product-Service Systems; Service Quality; Value Co-creation; Customer Satisfaction; Commitment; Trust;

    Abstract : Problem: Development of a firm’s offering is a vital weapon for competition. Obtaining knowledge on customer expectations and translating those into product development and superior service delivery is surrounded by prioritisation decisions. READ MORE

  5. 5. Data-driven decision making in Marketing : A theoretical approach

    University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap; Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Author : Benjamin Peyne; Ariane Chan; [2017]
    Keywords : Data-driven decision making Strategic decision making Analytics Big data Marketing Decision making Decision making quality Marketing predictive Customer insight Intuition;

    Abstract : Customer insight is at the heart of the big data era. This revolution makesit possible to directly obtain high potential data and in large quantitiesabout customers. Thus we take note that, more than ever, a large volumeof big data is collected by companies.We observe that big data have become a necessary tool within marketing. READ MORE