Essays about: "customer and marketing"

Showing result 1 - 5 of 533 essays containing the words customer and marketing.

  1. 1. Exhibit marketer: a profession with many tasks

    University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Author : Per Laihonen; [2017]
    Keywords : Exhibit marketer;

    Abstract : There are different kinds of marketing, for example public relations and exhibit marketing. Exhibit marketing is a part of the study of marketing and sales. A function studied under the heading of exhibit marketing is the trade show. READ MORE

  2. 2. Data-driven decision making in Marketing : A theoretical approach

    University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap; Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Author : Benjamin Peyne; Ariane Chan; [2017]
    Keywords : Data-driven decision making Strategic decision making Analytics Big data Marketing Decision making Decision making quality Marketing predictive Customer insight Intuition;

    Abstract : Customer insight is at the heart of the big data era. This revolution makesit possible to directly obtain high potential data and in large quantitiesabout customers. Thus we take note that, more than ever, a large volumeof big data is collected by companies.We observe that big data have become a necessary tool within marketing. READ MORE

  3. 3. If you book on your own, you travel on your own

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Miccis Lilliefelth; Lovisa Borssén Myrén; [2017]
    Keywords : Digitalisering; resebyråer; personlig service; konkurrens; kundmedverkan och sociala medier;

    Abstract : Syfte och forskningsfrågor  Syftet med uppsatsen är att undersöka hur resebyråer möter konsumenters behov i det digitala samhället som präglas av en hård konkurrens. Vi vill också klargöra hur resebyråer konkurrerar i en ny konkurrensmiljö. READ MORE

  4. 4. Exploring the Trust Generating Factors of Video Tutorials

    University essay from Högskolan i Gävle/Företagsekonomi; Högskolan i Gävle/Företagsekonomi

    Author : Johanna Horn; Daniel Severus; [2017]
    Keywords : Content Analysis; Trust; Video Tutorials; Content Marketing; Customer Relationships;

    Abstract : New technologies have increased the possible ways in which humans interact and as a result require new as well as old ways to establish trust. The findings of this paper suggest that trust should be divided into three main categories of trust drivers, exchange factors, design factors and motivational factors. READ MORE

  5. 5. Exhibit marketing as a profession

    University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Author : Per Laihonen; [2017]
    Keywords : ;

    Abstract : There are different kinds of marketing, for example public relations andexhibit marketing. Exhibit marketing is a part of the study of marketing and sales. A functionstudied under the heading of exhibit marketing is the trade show. READ MORE