Essays about: "customer and marketing"

Showing result 1 - 5 of 557 essays containing the words customer and marketing.

  1. 1. Social Media: How to Interact with Millennials and Make Use of Self-Segmentation : A Case Study of Swedish Millennials’ Behavior on Facebook

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Simon Andersson; Kevin Arnvaller; [2017]
    Keywords : Social Media; Segmentation; Customer engagement; Millennial Generation; Facebook; Self Segmentation; Influential Profiles; sponsored Content; Suggested Posts; Social Media; Segmentering; Kundkontakt; Millennial Generationen; Facebook; Själv-Segmentering; Inflytelserika Profiler; Förslagna-Inlägg;

    Abstract : Social media are online accommodations where users can interact with other users, which has become a phenomenon that has grown and completely exploded over the past decade. Companies are well aware of this and has invested a large amount of resources in order to establish a better contact with their customers. READ MORE

  2. 2. Exhibit marketer: a profession with many tasks

    University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Author : Per Laihonen; [2017]
    Keywords : Exhibit marketer;

    Abstract : There are different kinds of marketing, for example public relations and exhibit marketing. Exhibit marketing is a part of the study of marketing and sales. A function studied under the heading of exhibit marketing is the trade show. READ MORE

  3. 3. Gaining customer insight : How companies can differentiate themselves using a customer-dominant logic approach on business

    University essay from Karlstads universitet/Handelshögskolan; Karlstads universitet/Handelshögskolan

    Author : Karwan Nisstany; Sasha Knezevic; [2017]
    Keywords : customer-dominant logic CD Logic ; value formation; elements of value; true value;

    Abstract : Purpose The purpose of this thesis is to develop a holistic understanding of customers’ value perceptions and experiences within the online apparel industry. In doing so, the authors’ hope to develop managerial guidelines for companies to utilize. This will be done with a customerdominant logic approach. READ MORE

  4. 4. Experiential Marketing and Customer Experience - How apparel stores build customer experience and interaction using in-store touchpoints

    University essay from Högskolan i Jönköping/Internationella Handelshögskolan; Högskolan i Jönköping/Internationella Handelshögskolan

    Author : Emma Nyberg; Mathias Soini; [2017]
    Keywords : Experiential Marketing; Customer Experience; Touchpoints; Apparel stores; Sensory marketing;

    Abstract : Abstract Purpose:The purpose of this study is to explore in-store touchpoints that help creating a positive customer experience in apparel stores. The aim of this thesis is to provide further insight that may be used for implementation of experiential marketing in stores. READ MORE

  5. 5. Building an Online Presence - A New Social Media Strategy Framework for Startups

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Mattias Rasch Skogh; Ivaylo Yalamov; [2017]
    Keywords : Social media strategy; startups; new framework.; Business and Economics;

    Abstract : Social media is a field that is developing quickly. A field that brings both risks and opportunities for companies. It has become especially important for startups since using it requires only a small amount of resources. READ MORE