Essays about: "customer attitude and behaviour"

Showing result 1 - 5 of 21 essays containing the words customer attitude and behaviour.

1. 1. Brand Loyalty in the Context of Digital Food Retail : Understanding customer behaviour of meal kit delivery services towards brand loyalty: a focus on HelloFresh

   University essay from

   Author : Yiming Yuan; Ziying Lai; [2023]
   Keywords : ;

   Abstract : Abstract Background: Despite an increase in popularity, the meal kit delivery service is facing the challenge of high cancellations and difficulty with customer retention. As it is a comparatively novel concept in the context of digital food retail, more scholarly research should be conducted. READ MORE

3. 2. Let's get moving : The effects of animated advertisements in a digital market

   University essay from Jönköping University/Tekniska Högskolan

   Author : Carl Coreback; David Krall; [2022]
   Keywords : Animation; Attention; Click-through rate; Memory; Attitude; Online Advertisements; Social media; Instagram;

   Abstract : Purpose – The purpose of this study is to analyse the differences in click-through rate, attention, memory (recall and recognition), and attitude between static and animated advertisements on the social media platform Instagram. This study addresses whether static or animated advertisements are more effective on social media. READ MORE

4. 3. IMPACT OF SOCIAL MEDIA INFLUENCER’S CREDIBILITY DIMENSIONS ON CONSUMER BEHAVIOR : An Empirical Study related to Influencer Marketing on Pakistan’s Fashion Industry

   University essay from Jönköping University/IHH, Företagsekonomi

   Author : Faizan Baig; Saad Ullah Shahzad; [2022]
   Keywords : Social media platforms; social media influencers; social media influencer marketing; trustworthiness; expertise; attractiveness; purchase intention; attitude toward the brand; fashion industry;

   Abstract : This research aims to investigate the impact of social media influencer’s credibility dimensions (Trustworthiness, Attractiveness, and Expertise), in shaping consumer's behaviour (Purchasing intention of customers and customer's attitude towards the brand). This proposed theoretical framework is based on social learning theory and the theoretical implications of the previous literature which is related to social media influencer marketing. READ MORE

5. 4. The Ethical Colour : Exploring the intention-behaviour (I-B) gap among Generation Y women with relation to ethical makeup

   University essay from Högskolan i Jönköping/Internationella Handelshögskolan

   Author : Iliana Minkova; Ana Isabel Castellanos Lozano; [2019]
   Keywords : Ethical consumerism; makeup; Intention-Behaviour gap; consumer behaviour;

   Abstract : Background: Makeup has become the fastest‐growing beauty category in the last years, partly due to the effects of the digitalisation, and the growing importance conferred upon the digital image. Consumers are becoming increasingly aware of the business practices behind the goods they buy, and the impact of their purchases on the environment, and the human and animal welfare. READ MORE

6. 5. Factors Influencing the Net Promoter Score (NPS) : A Case of Funnel

   University essay from

   Author : Devesh Gadkari; [2018]
   Keywords : NPS; Net Promoter Score; Customer loyalty; Customer satisfaction; Word of Mouth; Industry; Industry dynamic;

   Abstract : Net Promoter Score (NPS) is considered to be an important metric for measuring customer loyalty. The concept is widely popular and adopted in several established and emerging industries. This master’s thesis work is aimed to spot the factors influencing the NPS of a company and the score rated by an individual. READ MORE