Essays about: "customer csr"
Showing result 1 - 5 of 78 essays containing the words customer csr.
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1. Mortgage Information and Consumer Understanding : A Study of Swedish Banks
University essay from Karlstads universitet/Handelshögskolan (from 2013)Abstract : The purpose of this essay was to examine and see how communication betweenbank and customer in the Swedish mortgage market is processed. Several theoriesthat have been used in this study highlight how consumers think when they makefinancial decisions. READ MORE
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2. Role of CSR and Brand Image : A qualitative study on IKEA
University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)Abstract : Purpose The primary objective of this study is to make theoretical advancements and practical insights for companies aiming to strengthen enhance their brand image through the implementation of CSR initiatives.. READ MORE
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3. CSR AND PURCHASE BEHAVIOUR : A Quantitative Study on The Impact of Various CSR Dimensions on Customer Purchase Behaviour
University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknikAbstract : abstract Date: [2023-01-04] Level: Bachelor/Master thesis in Business Administration, 15 cr Institution: School of Business, Society and Engineering, Mälardalen University Authors: Muhammad Tareq Ajji (97/01/30) Title: CSR and Purchase Behaviour- A Quantitative Study on The Impact of various CSR Dimensions on Customer Purchase Behaviour Supervisor: Ali Farashah Keywords: CSR dimensions, Legal CSR, Ethical CSR, Environmental CSR, Social CSR, Purchase Behaviour Research questions 1- What kind of impact do different dimensions of CSR activities (Legal, Ethical, Environmental, and Social) have on customers’ purchase behaviour in car & IT industries? 2- Which of the dimensions is the most effective? 3- Is the pattern the same between these two types of industries? Purpose: This paper focuses on the car & IT industries. The primary goal is to examine the effect of various CSR dimensions on customer purchase behavior. READ MORE
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4. The name of the game - A qualitative study on what influences how Swedish iGaming operators manage the balance between customer retention and responsible gambling
University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledningAbstract : In industries where homogeneity of products and services prevails, the objective of retaining customers becomes tangible. Due to the potential adverse effects of business operations on both society and individuals, the significance of Corporate Social Responsibility (CSR) has become evident. READ MORE
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5. The Influence of Corporate Social Responsibility Activities on B2B Customer Relationships : An explorative case study on the transformation towards a more sustainable and responsible future in the mining industry
University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknikAbstract : Date: 2023-05-30 Level: Bachelor Thesis in Business Administration, 15 cr Institution: School of Business, Society and Engineering, Mälardalen University Authors: Savannah Buhler Tuuli Söder (99/02/15) (99/03/12) Title: The Influence of Corporate Social Responsibility Activities on B2B Customer Relationships Supervisor: Edward Gillmore Keywords: CSR activities, B2B Relationships, Collaboration, Alignment, Differentiation Research question: What effect do CSR alignment strategies and CSR differentiation strategies have on a firm's B2B relationships? Purpose: The purpose of this research is to study how a firm aligns or differentiates its CSR strategies in a B2B context. The aim is to investigate how a firm’s CSR strategies affect customer relationships. READ MORE
