Essays about: "customer ikea"

Showing result 1 - 5 of 83 essays containing the words customer ikea.

1. 1. Role of CSR and Brand Image : A qualitative study on IKEA

   University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Author : Arefa Islam; [2023]
   Keywords : Corporate social responsibility CSR ; Brand; Brand Image; Purchase intention.;

   Abstract : Purpose                                                           The primary objective of this study is to make     theoretical advancements and practical insights for companies aiming to strengthen  enhance their brand image through the implementation of CSR initiatives.. READ MORE

3. 2. Customer Journey in the Concept Store: An Analysis of Touchpoints and Journey Integration

   University essay from Lunds universitet/Institutionen för tjänstevetenskap

   Author : Tatev Nazaryan; Seo Hyun Chang; [2023]
   Keywords : customer experience; customer journey; customer journey touchpoints; concept store; journey integration dimensions; retail; new retail format; Social Sciences;

   Abstract : Date: May 15, 2023 Keywords: customer experience, customer journey, customer touchpoints, concept store, journey integration dimensions Project Purpose: The following study aims to enhance understanding of how customers experience different touchpoints within the concept store throughout each stage of the customer journey, as well as, explore existing and new dimensions of the customer journey integration. Theoretical Framework: The following study adopts the theory of customer journey since it helps to understand what touchpoints customers interact with throughout each stage of their journey that helps to shape their experiences. READ MORE

4. 3. Multi-Class Classification for Predicting Customer Satisfaction : Application of machine learning methods to predict customer satisfaction at IKEA

   University essay from Umeå universitet/Institutionen för matematik och matematisk statistik

   Author : Stina Backerholm; Malin Börjesjö; [2023]
   Keywords : Multi-Class Classification; Imbalanced Data; Machine Learning; Multi-Klass Klassifisering; Obalanserat Data; Maskininlärning;

   Abstract : Gaining a comprehensive understanding of the features that contribute to customer satisfaction after contact with IKEA’s Remote Customer Meeting Points (RCMPs) is essential for implementing effective remedial measures in the future. The aim of this project is to investigate if it is possible to find key features that influence customer satisfaction and to use these to predict customer satisfaction. READ MORE

5. 4. Development of Self Watering Planter

   University essay from Lunds universitet/Innovation

   Author : Natalia Norambuena Contreras; [2023]
   Keywords : self watering; planter; product development; design; IKEA; Technology and Engineering;

   Abstract : Both during and after the pandemic, the trend of biophilic design has reached maximum acceleration. One of the consequences being an increasing interest in gardening and plant care in general. READ MORE

6. 5. Visualization of High Load Transactional Data

   University essay from Lunds universitet/Certec - Rehabiliteringsteknik och Design; Lunds universitet/Ergonomi och aerosolteknologi

   Author : David Ravanelli; Anna Hjalmarsson Flodkvist; [2023]
   Keywords : Technology and Engineering;

   Abstract : IKEA is a Swedish company that has been the largest retailer of furniture for the past fifteen years. Selling orders worth EUR 44.6 billion in 2022, IKEA has to meet great logistic needs in order to maintain a functioning business. READ MORE