Essays about: "customer intelligence"

Showing result 1 - 5 of 121 essays containing the words customer intelligence.

  1. 1. AI: A helping hand for digital marketing agencies? : AI: En hjälpande hand för digitala marknadsföringsbyråer?

    University essay from Malmö universitet/Fakulteten för teknik och samhälle (TS)

    Author : Hampus Ekman; Erik Strand; [2024]
    Keywords : GPT-3; Digital marketing; Artificial intelligence; Efficiency; Streamlining; Processes; Content generation.;

    Abstract : This study evaluates whether generative AI tools built on the language model GPT-3 can streamline the processes of digital marketing agencies. The method used for gathering qualitative data was two sets of semi-structured individual interviews with different digital marketing agencies. READ MORE

  3. 2. Explainable Artificial Intelligence and its Applications in Behavioural Credit Scoring

    University essay from Stockholms universitet/Institutionen för data- och systemvetenskap

    Author : Robert Iain Salter; [2023]
    Keywords : Behavioural Credit Scoring; Deep Learning; Machine Learning; Long Short-Term Memory; Default Prediction;

    Abstract : Credit scoring is critical for banks to evaluate new loan applications and monitor existing customers. Machine learning has been extensively researched for this case; however, the adoption of machine learning methods is minimal in financial risk management. READ MORE

  4. 3. SYSTEMATIC ANALUSIS OF DEPLOYING ARTIFICIAL INTELLIGENCE TECHNOLOGY IN RETAIL SECTOR FOR IMPROVING CUSTOMER SUPPORT AND REVENUE GROWTH

    University essay from Högskolan i Gävle/Avdelningen för ekonomi

    Author : NITIN GARG; SUMEET SOLANKI; [2023]
    Keywords : Customer Segmentation; Customer identification; Customer Satisfaction; Chatboat Assistance ;

    Abstract : Over the last decade, retailing has been shifted to online eras of selling. And in order toidentify the needs of customers companies are using several tools and AI is one of them.AI is used as most prominent and most reliable tool to find out the needs andrequirements of the customers. READ MORE

  5. 4. Unsupervised Clustering of Behavior Data From a Parking Application : A Heuristic and Deep Learning Approach

    University essay from Umeå universitet/Institutionen för matematik och matematisk statistik

    Author : Edvard Magnell; Joakim Nordling; [2023]
    Keywords : ML; Machine learning; clustering; unsupervised learning; deep learning; autoencoder; AI; artificial intelligence;

    Abstract : This report aims to present a project in the field of unsupervised clustering on human behavior in a parking application. With increasing opportunities to collect and store data, the demands to utilize the data in meaningful ways also increase. READ MORE

  6. 5. A Predictive Analysis of Customer Churn

    University essay from KTH/Matematisk statistik

    Author : Olivia Eskils; Anna Backman; [2023]
    Keywords : Churn prediction; CRM; optimization; applied mathematics; machine learning; gradient boosting; random forest; logistic regression; insurance industry; Kundbortfall; CRM; optimering; tillämpad matematik; maskininlärning; gradient boosting; random forest; logistisk regression; försäkringsbranschen;

    Abstract : Churn refers to the discontinuation of a contract; consequently, customer churn occurs when existing customers stop being customers. Predicting customer churn is a challenging task in customer retention, but with the advancements made in the field of artificial intelligence and machine learning, the feasibility to predict customer churn has increased. READ MORE