Essays about: "customer loyalty SME"

Found 4 essays containing the words customer loyalty SME.

  1. 1. An in-depth analysis of the approach towards“Environmental sustainability” and “Greenmarketing” from SMEs restaurant perspective in Sweden

    University essay from Umeå universitet/Företagsekonomi

    Author : Mahabubul Alam; [2021]
    Keywords : Environmental sustainability; Green marketing; organic food; KRAV certificate; eco labeling; Small and medium-sized enterprises SME ; Corporate social responsibility CSR ; Sustainable development.;

    Abstract :  Growing number of SME restaurant and unsustainable food consumption creates a paradoxicaltension in the society from “Environmental sustainability” perspective. This paradoxicaltension requires every organizations to reduce their ecological footprint through minimizingits environmental effects. READ MORE

  3. 2. The art of delivering high quality communication globally : A study on Swedish small and medium e-commerce businesses

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Elin Kuusela; Matilda Söderström; [2017]
    Keywords : E-commerce; online; SME; communication; online trust; customer loyalty;

    Abstract : Background: E-commerce has created opportunities for companies and customers to operate online and enabled usage of online communication strategies to gain loyal customers. Small and medium e-commerce businesses have the possibility to expose wider range of products and reach customers globally despite limited resources. READ MORE

  4. 3. How CSR create advantages in Chinese logistics SMEs : A case study of YHYB Co

    University essay from Högskolan i Gävle/Avdelningen för Industriell utveckling, IT och Samhällsbyggnad

    Author : Ruoxi Fan; Xiaoguang Jin; [2014]
    Keywords : CSR; logistics; SME;

    Abstract : With the development of China's economy, it is found that the importance of corporate social responsibility is increasing. SME as a large proportion of the economy, its importance is evident. Logistics industry in China developed very fast in recent 30 years, it has formed a large-scale industry. READ MORE

  5. 4. The analysis of antecedents of bank-SME loyalty : professionalism, relationship quality, corporate image & switching barrier as a moderator

    University essay from Sektionen för hälsa och samhälle

    Author : Zahida Sarwary; [2012]
    Keywords : Loyalty; Relationship quality; Corporate image; Switching barrier; expertise; ethical behavior; intimacy; B2B; SME; banking; Marketing;

    Abstract : The aim of this study is to combine the various concepts, in the field of SME in service based industry, being developed independently by researchers. The goal is to provide a comprehensive overview on the rules and interactions of the involved factors. READ MORE