Essays about: "customer loyalty questionnaire"

Showing result 1 - 5 of 36 essays containing the words customer loyalty questionnaire.

  1. 1. What drives your satisfaction? : A quantitative study of satisfaction and loyalty for sustainable brands in a social media context

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Hanna Erzmoneit; Jonna Gustafsson; Evelina Westroth; [2017]
    Keywords : relationship marketing; customer satisfaction; brand loyalty; social media; sustainable brands; economic benefit; engagement; entertainment; information;

    Abstract : By creating close and long-term relationships between the company and the customers, marketers can succeed in creating brand loyal customers. It has been argued that satisfaction is the main and primary driver to loyalty, researchers argue for different drivers that can enhance customer satisfaction: economic benefit, engagement, entertainment and information. READ MORE

  2. 2. Optimizing Shopping Centres – A Case Study of Farsta Centrum

    University essay from KTH/Fastigheter och byggande; KTH/Fastigheter och byggande

    Author : Simon Reppling; Tobias Tillander; [2016]
    Keywords : Shopping centres; multi-channel retailing; digital shopping; Farsta Centrum; internet; shopping centre management; Köpcentrum; multikanalförsäljning; digital handel; Farsta Centrum; näthandel; köpcentrumförvaltning;

    Abstract : The purpose of this essay is to examine the possibilities for Farsta Centrum so they canincrease their visitor count to avoid losing customers in favor of online shopping. It isinvestigated through several hypotheses that were formed. To accomplish this, a case studywhich consists of two parts has been completed. READ MORE

  3. 3. Does old school trust still apply? : A quantitative study in Sweden using concepts of original trust to highlight their function in a digitized world 

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Anna Wadström; Anna Lidman; Kajsa Leidek; [2016]
    Keywords : Trust; Trust online; Ability; Benevolence; Internalised norms; Accountability; B2B; Online business.;

    Abstract : Background: Opportunities for companies to interact with both each other andconsumers expand drastically due to the everyday life that is getting more digital.Something that is important for businesses is loyalty. In order to gain loyalty from acustomer, companies need to gain the customer’s trust first. READ MORE

  4. 4. The Not So Green Mile : Greenwashing’s effect on brand image when moderated by customer loyalty, using Volkswagen as a case study

    University essay from Högskolan Kristianstad/Sektionen för hälsa och samhälle; Högskolan Kristianstad/Sektionen för hälsa och samhälle

    Author : Oliver Blennborn; Carl-Johan Hallström; [2016]
    Keywords : Greenwashing; brand image; brand attitude; symbolic brand value; customer loyalty; marketing communication; Volkswagen.;

    Abstract : Our planet is facing an environmental crisis in form of an ongoing increase in temperature caused by greenhouse gas emissions generated by humans. Volkswagen was recently proven guilty of greenwashing, claiming to be environmental friendly when in fact conducting poor environmental performance, causing society to react. READ MORE

  5. 5. Social media marketing : Acquiring customer loyalty and relationship management using social media as a marketing channel

    University essay from Högskolan i Jönköping/IHH, Informatik

    Author : Muhammad Saqib; [2016]
    Keywords : Social Media Marketing; Digital Marketing Channels; Customer Relationship Management and Customer Loyalty;

    Abstract : Abstract Social media is a marketing phenomenon that is growing very fast. Social media helps creating value for customers in broadcasting the advertising among social networks. Blog posts, videos, pictures, reviews and ratings all have a significant impact on marketing. READ MORE