Essays about: "customer loyalty questionnaire"

Showing result 1 - 5 of 38 essays containing the words customer loyalty questionnaire.

  1. 1. What drives your satisfaction? : A quantitative study of satisfaction and loyalty for sustainable brands in a social media context

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Hanna Erzmoneit; Jonna Gustafsson; Evelina Westroth; [2017]
    Keywords : relationship marketing; customer satisfaction; brand loyalty; social media; sustainable brands; economic benefit; engagement; entertainment; information;

    Abstract : By creating close and long-term relationships between the company and the customers, marketers can succeed in creating brand loyal customers. It has been argued that satisfaction is the main and primary driver to loyalty, researchers argue for different drivers that can enhance customer satisfaction: economic benefit, engagement, entertainment and information. READ MORE

  2. 2. Customer Loyalty And Its Antecedents : With ICA Sverige as a Case

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Sebastian Jost Auf Der Stroth; Umaganthan Akilvenithan; Åberg Emil; [2017]
    Keywords : Customer loyalty; brand loyalty; service loyalty; store loyalty.;

    Abstract : Background: Within existing research it is stated that there are many benefits for companies to achieve loyal customers. However, there is disagreement on what customer loyalty is, and how managers can create long-term relationships between the customer and the company. READ MORE

  3. 3. Service-Dominant Orientation 2.0: Consideration of Sustainability Concerns

    University essay from Karlstads universitet

    Author : Aierke Yermentayeva; Luke Carey; [2017]
    Keywords : Service-dominant logic; Service-dominant orientation; Value co-creation; Sustainability; Value co-creation capabilities; Trust; Affective Commitment; Perceived Value; Repurchase Intention.;

    Abstract : Abstract Service-Dominant (S-D) logic suggests mutual strategic benefit for all actors of the value network (Vargo & Lusch 2016). However, theoretical reasoning lacks empirical validation of S-D logic implications for performance indicators as well as customer experience. READ MORE

  4. 4. Optimizing Shopping Centres – A Case Study of Farsta Centrum

    University essay from KTH/Fastigheter och byggande; KTH/Fastigheter och byggande

    Author : Simon Reppling; Tobias Tillander; [2016]
    Keywords : Shopping centres; multi-channel retailing; digital shopping; Farsta Centrum; internet; shopping centre management; Köpcentrum; multikanalförsäljning; digital handel; Farsta Centrum; näthandel; köpcentrumförvaltning;

    Abstract : The purpose of this essay is to examine the possibilities for Farsta Centrum so they canincrease their visitor count to avoid losing customers in favor of online shopping. It isinvestigated through several hypotheses that were formed. To accomplish this, a case studywhich consists of two parts has been completed. READ MORE

  5. 5. Social media marketing : Acquiring customer loyalty and relationship management using social media as a marketing channel

    University essay from Högskolan i Jönköping/IHH, Informatik

    Author : Muhammad Saqib; [2016]
    Keywords : Social Media Marketing; Digital Marketing Channels; Customer Relationship Management and Customer Loyalty;

    Abstract : AbstractSocial media is a marketing phenomenon that is growing very fast. Social media helps creating value for customers in broadcasting the advertising among social networks. Blog posts, videos, pictures, reviews and ratings all have a significant impact on marketing. READ MORE