Essays about: "customer loyalty questionnaire"
Showing result 16 - 20 of 60 essays containing the words customer loyalty questionnaire.
-
16. What do skin care consumers think about personalization of content, user interface or a combination of both?
University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomiAbstract : Background The cosmetic industry is growing at a fast pace and, like other industries, there are a few problems regarding e-retailing that makes it hard for customers to make optimal purchase decision. Example of problems are; the number of e-retailers increase, e-retailers’ variety of products increase, and the content is almost unlimited. READ MORE
-
17. It is a Win-Win Situation. : A quantitative study about the effects of perceived co-creation benefits on customer-based brand equity (CBBE).
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : Background: Brand managers are always trying to find ways to increase brand profitability and creating a stronger competitive advantage. Part of the marketing activities implemented by brand managers is geared towards building brand equity. READ MORE
-
18. Why do we purchase from e-retailers? : An explanatory study of the e-loyalty antecedents impact on consumers purchase intentions on the e-commerce market.
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : Background: The e-commerce market has developed and it has become the new marketplace for current manufacturing and service industries. Customers’ behavior on the e-commerce market are changing with this Internet development and the competition is increasing. READ MORE
-
19. CSR as a customer loyalty driver : Within the energy industry
University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomiAbstract : The need for adaption within the business world is critical to keep up with the rapidly changing pace due to the internet. The internet, among other things, provides customers with the advantage of transparency. READ MORE
-
20. Service Quality in Accounting Firms: its Effect on Client Satisfaction and Loyalty : A quantitative study based on the Swedish listed companies
University essay from Karlstads universitet/Handelshögskolan (from 2013)Abstract : Abstract Background: The quality of service is considered as an essential component in any service industry. It has been evolved in service marketing and has often been used in other research fields and sectors. READ MORE