Essays about: "customer orientation and innovation"

Showing result 1 - 5 of 23 essays containing the words customer orientation and innovation.

  1. 1. Business Model Changes in the Automobile Industry - A Single Case Study of Volvo Cars

    University essay from Göteborgs universitet/Graduate School

    Author : Nahid Salehi; [2023-07-19]
    Keywords : Business model; business model changes; strategy; automotive industry; Volvo Cars;

    Abstract : The automotive industry's fast-paced environment, digitalization, and electrification have shed light on the significance of the business model (BM) changes. Responding effectively and promptly to the initiative changes and trends is needed for the firms to have profitability. READ MORE

  3. 2. Enhancing Interfunctional Coordination in B2B Companies: The Strategic Potential of Digital Tools : A qualitative study on how digitalization can be used as a strategic driver to enhance interfunctional coordination and improve customer orientation in B2B.

    University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Author : Matilda Krantz; [2023]
    Keywords : interfunctional coordination; cross-functional; digitalization; supply chain; sales; marketing; B2B; go-to-market strategy; sharing information; customer orientation; customer value;

    Abstract : In an ever-evolving digital landscape, the way we do business changes rapidly.  In this landscape, B2B companies are confronted with challenges that demand adaptation and reevaluation of their business models, such as exploring innovative approaches to resource utilization and streamlining workflows. READ MORE

  4. 3. Co creation strategy: application to the customer relation in a packaging company and real estate agency. : A qualitative study, with the perspective of business to business and business to customer

    University essay from Mälardalens universitet/Akademin för innovation, design och teknik

    Author : Samia Dahir Idriss; [2023]
    Keywords : customer relationship management; co creation strategy; customer engagement; Value creation; Co creation; Co-production.; kundrelationshantering; samskapande strategi; kundengagemang; värdeskapande; samskapande; samproduktion.;

    Abstract : This master thesis investigated whether co creation strategy can be effective in a business to business and business to customer and can enhance customer relations challenges. This is to be able to help NykopingHem and EQpack enhance their current customer relations challenges. READ MORE

  5. 4. From Seed to Success: The Role of Venture Capital on Startup Innovation

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Felix Kelter; Jasper Miessler; [2023]
    Keywords : lean startup; lean startup capabilities; innovation; innovation management; venture capital;

    Abstract : This master thesis aims to investigate the influence of venture capital (VC) on the innovation practices of early-stage startups. The research was conducted because existing literature lacks a comprehensive understanding of the "how" behind the influence of VCs from a startup perspective, as current scholars assess the impact from an investor side. READ MORE

  6. 5. Stimulating employee-driven innovation - Exploring enablers for employee-driven innovation and the contribution of formal and informal innovation activities - a qualitative single-case study

    University essay from Göteborgs universitet/Graduate School

    Author : Julia Karlsson; Klara Thorén; [2022-08-05]
    Keywords : Employee-driven innovation; inclusive innovation; consultancy industry; enablers for employee-driven innovation; formal innovation activities; informal innovation activities;

    Abstract : Innovation is a concept that has received an increased amount of attention in recent years. The concept of innovation has also developed to include a wider range of participants, including for example both open innovation and customer-oriented innovation. READ MORE