Essays about: "customer participation"

Showing result 1 - 5 of 61 essays containing the words customer participation.

1. 1. Competing for the Curb: A Study of the Impact of Ride-Hailing Companies on Traditional Taxi Services

   University essay from Göteborgs universitet/Graduate School

   Author : Hampus Johansson; Sebastian Leijen; [2023-07-19]
   Keywords : Transportation Network Companies TNC ; Internet of Things IoT ; Business Model Canvas BMC ; Business Model Innovation BMI ; Transformation;

   Abstract : In the bustling streets of Sweden, the emergence of Transportation Network Companies (TNCs) has shaken up the taxi industry, leaving incumbents grappling with the need to adapt their business models. While previous research has explored this phenomenon in other parts of the world, little is known about its impact in Sweden. READ MORE

3. 2. Digital media use towards relationship initiation in marketing : A qualitative study of Swedish Micro-firms in a B2B context

   University essay from Umeå universitet/Företagsekonomi

   Author : Xian Li; [2023]
   Keywords : Keywords: Digital media; Relationship marketing; Business-to-Business marketing; Trust; Customer relationship initiation;

   Abstract : This thesis aims to explore what and how Swedish micro firms use digital media towards relationship initiation in a Business-to-Business (B2B) context. Digital media has been increasingly studied in marketing over time, but it has been predominated by Business-to- Customer (B2C) context, while the Business-to-Business context lacks attention, micro B2B firms even less in particular. READ MORE

4. 3. Gender dimension in the informal trade networks in the ECOWAS region: the case of the Nana Benz

   University essay from Lunds universitet/Ekonomisk-historiska institutionen

   Author : Gloria Sánchez Sánchez; [2023]
   Keywords : Social Sciences;

   Abstract : This research focuses on the determinants of participation in informal trade and firms for women in West Africa using the example of the Nana Benz in Togo as a case study. Women have been involved in informal trade for centuries, yet their role tends to be overlooked due to gender inequalities. READ MORE

5. 4. Hole-in-one Experiences : Evaluating the Impact of Experiential MarketingDimensions on Customer Engagement and LoyaltyWithin the Golf Course Industry

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Zachary Sporn; [2023]
   Keywords : Experiential Marketing; Golf Industry; Customer Engagement; Customer Loyalty; Emotional Response; Recreational Sports;

   Abstract : Background: The leisure and recreational sports market, a multibillion-dollar industry, isexperiencing a transformative shift. With increased competition and changing consumerdemographics, businesses and facilities are seeking innovative strategies to ensure customerretention and maintain profitability. READ MORE

6. 5. Value Proposition of Autonomous Electric Trucks in the Freight Industry : A Qualitative Study of Transport Buyers

   University essay from KTH/Skolan för industriell teknik och management (ITM)

   Author : Emilia Nordström; Edvin Ramberg; [2023]
   Keywords : Autonomous Electric Truck logistics; Customer-centric Value Proposition; Digitisation; Transport buyers’ needs and pain points; Autonom elektrisk lastbilslogistik; kundcentrerat värdeerbjudande; digitalisering; transportköpares behov och utmaningar;

   Abstract : This study explores the value proposition of Autonomous Battery Electric Trucks (ABETs) in the transportation industry, and offers insights into customer perceptions and potential challenges regarding this emergent technology. The aim of the study is to understand customer needs, address implementation issues, and evaluate opportunities for Logistics Service Providers (LSP) to adopt ABETs. READ MORE