Essays about: "customer perception company branding"

Showing result 6 - 9 of 9 essays containing the words customer perception company branding.

  1. 6. The Power of Behaviour on Client Perception of Corporate Brand : A Case Study of a Swedish Consultancy Firm within Public Procurement

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Andreas Eriksson; Juho Siren; Gabriella Hertzman-Ericson; [2016]
    Keywords : Branding; B2B; Consultans; Public sector; Relationship;

    Abstract : The aspect of relationships has been underlined to be of substantial significant within B2B contexts, particularly within consultancy, all alongside the importance of trust within the clientsupplier interaction. An element that has been claimed to derive directly from the client-supplier experience and voiced to be of key in order to reach success. READ MORE

  3. 7. Do we really have a say? Facebook and the concept of power : A study on how companies perceive their influence on Facebook.

    University essay from Stockholms universitet/JMK

    Author : Piia Vilja; [2015]
    Keywords : social networking sites; social media; Facebook; power; companies on Facebook; Facebook advertising;

    Abstract : Social networking sites such as Facebook are a very integrated part of people’s lives and that means that Facebook has also become a huge advertising machine. Companies use Facebook for branding, advertising and as a customer service channel. READ MORE

  4. 8. Employing Your Customers.

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning; Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Daniel Dudek; André Röijer; [2011]
    Keywords : Employer Branding; Consumer Branding; Work Intentions; Recruitment; Customers;

    Abstract : When looking for employees, it is important to find the right employees and doing so as cost efficiently as possible. If a recruitment process can start with a higher candidate quality in general, it ideally allows for less resource consumption in order to find the right employees. READ MORE

  5. 9. Consumer perceptions on the incorporation of established brands : The acquisition of Body Shop by L’Oréal

    University essay from Institutionen för ekonomi

    Author : Catherine Robens; [2007]
    Keywords : consumer perceptions; brands; portfolio incorporation; buying behaviour; mergers and acquisitions;

    Abstract : This thesis aims at investigating consumers’ perceptions on the incorporation of an established brand and how the general attitude and buying behaviour is altered in the course of an acquisition. The combination of two or more brands in a newly formed conglomerate implies a combination of values, principles and associations that might affect a company’s appeal. READ MORE