Essays about: "customer perception of marketing campaign"
Found 3 essays containing the words customer perception of marketing campaign.
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1. Gillette ‘We believe: the best men can be’ – the advertisement that shaved itself off the market.
University essay from Jönköping University/IHH, Redovisning, Marknadsföring, SCM, Informatik och RättsvetenskapAbstract : Background: The 2019 Gillette advertisement ‘We believe: the best men can be’ was released when the #MeToo movement was gaining momentum. The commercial addressed conventional ideas of masculinity and received a lot of public criticism for its message. READ MORE
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2. European and Asian Customers Perceptiveness Towards Guerrilla Marketing
University essay from Uppsala universitet/Företagsekonomiska institutionenAbstract : Guerrilla marketing is becoming more and more popular as an advertising method in the recent decade, but yet very little is known about the effect of this unconventional marketing method. It is not very clear how different markets (nationalities) will react and interpret messages hidden into particular guerrilla marketing campaign. READ MORE
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3. Advertising as a marketing communication tool. : Differences and similarities between customers’ perception and company’s expectations. Case study of Swedish telecommunications operator Tele2 AB
University essay from Akademin för hållbar samhälls- och teknikutvecklingAbstract : Title: Advertising as a marketing communication tool. Differences and similarities between customer’s perception and company’s expectations. READ MORE