Essays about: "customer relationship management case"

Showing result 1 - 5 of 167 essays containing the words customer relationship management case.

1. 1. From Disruption to Efficiency: The role of SRM and JIT strategies in Automotive Supply Chains Authors: Jennie

   University essay from Göteborgs universitet/Företagsekonomiska institutionen

   Author : Jennie Lewin; Daban Taha; [2024-03-06]
   Keywords : ;

   Abstract : Purpose - The incessantly progressing automotive industry faces various challenges due to its complex supply chains. This study aims therefore to 1) explore the roots of material supply disruptions in the automotive industry and the challenges of managing these and 2) assess the role of Supplier Relationship Management (SRM) in mitigating these disruptions. READ MORE

3. 2. Leveraging Omnichannel Retailing for Customer Loyalty through Customer Lifetime Value: Is this the reality, or is this just fantasy?

   University essay from Göteborgs universitet/Graduate School

   Author : Karin Gåsste; Antara Islam; [2023-07-03]
   Keywords : customer lifetime value; customer loyalty; customer relationship management; omnichannel; online store; physical store; Swedish home and consumer electronics retail;

   Abstract : Scope: Many physical store-based retail businesses are establishing online stores to provide an omnichannel experience to customers. Omnichannel contributes with an immense supply of data, whereas, the physical store complements this data with its touch and feel aspect, especially for the home and consumer electronics industry. READ MORE

4. 3. “WHO AM I? SAID THE ROBOT. WHO AM I?!? SAID THE HUMAN” : A Study To Explore The Effects Of Algorithmic Management Tools On The Work-Related Identities of Individuals In Standard Work Settings

   University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

   Author : Aya Alkhuder; Thomas Butters; Annika Nilsson; [2023]
   Keywords : ;

   Abstract : This research paper investigates the impact of algorithmic management (ARM) on work practices within organizations that employ standard work arrangements. Specifically, the study aims to explore how the introduction of ARM systems influences individuals' perceptions, interpretations, and work-related identities, as well as the resulting changes in their work practices. READ MORE

5. 4. From photovoltaics to microgrids : A case study on Loccioni and how its tailored solutions compete with standardized products in the energy utility industry

   University essay from Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknik

   Author : Jakob Mehlig; Simon Rosén; [2023]
   Keywords : Niche markets; Tailored solutions; Standardization; Customer relationship management; Dominant logic;

   Abstract : Global industries are undergoing significant sustainability transitions, presenting new opportunities for R&D and innovation-driven companies. Rather than competing in large markets, these companies thrive in specialized niches. READ MORE

6. 5. Customer Acquisition Process Digitalization: A Case Study on the Use of Machine Learning in The Corporate Insurance Industry

   University essay from KTH/Skolan för industriell teknik och management (ITM)

   Author : Klara Larsson; Freja Ling; [2023]
   Keywords : Customer Relationship Management CRM ; Customer Classification; Customer Acquisition; Machine Learning; Insurance Industry; Corporate Insurance; B2B; AI-CRM; Kundrelationssystem CRM ; Kunklassificering; Nykundsbearbetning; Maskininlärning; Försäkringsbranchen; Företagsförsäkring; B2B; AI-CRM;

   Abstract : This thesis explores the application of machine learning 8ml9 techniques in customer classification and their intergration into customer relationship management (CRM) systems within the corporate insurance industry. The research aims to address the gap in the use of AI-CRM for the corporate insurance industry. READ MORE