Essays about: "customer relationship management in competitive of environment"

Showing result 1 - 5 of 22 essays containing the words customer relationship management in competitive of environment.

  1. 1. “Beyond Goods and Services": an application of the Experience Economy and Strategic Management in the Restaurant Industry : A qualitative study of restaurant professionals

    University essay from Umeå universitet/Företagsekonomi

    Author : Estelle Larrouquet; Alexia Groga-Bada; [2020]
    Keywords : ;

    Abstract : “In a world saturated with largely undifferentiated goods and services, the greatest opportunity for value creation resides in staging experiences” (Pine & Gilmore, 2011, p. ix). This observation is more than ever actual. Nowadays, organizations must face intense competition and struggle to differentiate themselves. READ MORE

  3. 2. The need for speed : A study of how a new digital tool can affect B2B relationships

    University essay from Umeå universitet/Företagsekonomi

    Author : Josefin Hellsten; Johan Näsström; [2019]
    Keywords : B2B relationships; 3D virtual prototypes; relationship marketing;

    Abstract : The technological development that we have seen in the last decades has resulted in a more digitized business environment and affected industries from an innovative and competitive perspective. The digital transition is an ongoing process and it creates opportunities and challenges for businesses globally. READ MORE

  4. 3. Supply Chain Management Practices and Performance: How To Thrive and Not Just Survive in a Low-Margin Supply Chain

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Doina Emilian; Karin Jönsson; [2018]
    Keywords : Supply Chain Management; Dairy; Retailers; Processors; Farmers; UK; SCM Practices; Competitive Advantage; Organisational Performance; Business and Economics;

    Abstract : Supply Chain Management (SCM) has increasingly become the focus of many organisations in a vast array of industries. However, due to external environment pressures and the multitude of internal management options, firms experience difficulties in determining how to best manage a supply chain in order to create a competitive advantage and enable higher organisational performance. READ MORE

  5. 4. Strategic integration in the Swedish nutritional online and offline market

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Fredrik Alexandersson; Lobna Said; [2016]
    Keywords : strategic integration; e-business; customer life cycle model;

    Abstract : The purpose of this thesis is to investigate how e-business might be integrated into a strategical framework. The strategical framework was based on the Nilsson and Rapp (2005) strategical framework, and e-business strategies were mainly based on customer relationship management strategies that are used in e-commerce companies. READ MORE

  6. 5. Assessing critical success factors (CSFs) for a supplier in a relationship-driven B2B-market

    University essay from KTH/Industriell Management

    Author : ALEXANDER KASSEM; LIAM JAFAR HAKIM; [2016]
    Keywords : Supply Chain Management; Customer Relationship Management; Disintermediation; Network;

    Abstract : It is necessary for firms to consider and understand sales and buying processes to improve relationship initiation and accommodate the buyers and end-customers. Relationships within the supply chain enable firms to access beneficial abilities to overcome challenges and complexities of new products, shrinking time to market, capital intensities and thus meeting competitive challenges. READ MORE