Essays about: "customer satisfaction and marketing thesis title"

Showing result 1 - 5 of 8 essays containing the words customer satisfaction and marketing thesis title.

1. 1. Airline Brands on Twitter: Discovering What Consumers Value to Create a Stronger Social CRM Strategy

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Emily Widen; Jane Macfarlane-Grieve; [2015]
   Keywords : Business and Economics;

   Abstract : Abstract Title: Airline Brands on Twitter: Discovering What Consumers Value to Create a Stronger Social CRM Strategy Date of the Seminar: June 2nd, 2015 Course: BUSN39. Degree project in global marketing Authors: Jane Macfarlane-Grieve Emily Widen Advisors: Christian Koch, PhD Keywords: Social Customer Relationship Management, Communication, Twitter, Airline, Customer Satisfaction Thesis purpose: The objective of this research paper is to gain a clear understanding of consumer attitudes and expectations whilst engaging in conversation with airline brands on the social media platform Twitter. READ MORE

3. 2. Factors influencing a customer’s loyalty in B2B relationships : A qualitative study of relationship marketing

   University essay from

   Author : Pia Andersson; Klara Karlström; [2014]
   Keywords : Relationship marketing; Customer Loyalty; B2B; Behavior;

   Abstract : Title: Factors influencing a customer’s loyalty in B2B relationships: A qualitative study of relationship marketing Authors: Klara Karlström & Pia Andersson Advisor: Svante Andersson Level: Master thesis in marketing (15 Swedish credits). Spring 2014. READ MORE

4. 3. Mobile Marketing : Study of ICA - Correlation between mobile marketing and customer loyalty

   University essay from Avdelningen för ekonomi

   Author : Bolor Amarsanaa; Joshua Anjorin; [2012]
   Keywords : Mobile Marketing; Customer loyalty; mobile phone; customer satisfaction; communication with customers;

   Abstract : ABSTRACT   Title: Mobile Marketing: Study of ICA – Correlation between mobile marketing and customer loyalty Level: Master Degree in Business Administration Authors: Bolor Amarsanaa and Joshua Anjorin Supervisor: Ernst Hollander Date: 2012 – January Aim: Having loyal customers is a key for successful organizations. There is increased complexity and competitiveness in the market place as regards to what companies need to do and how to do them in meeting the needs of customers. READ MORE

5. 4. Better products, better world, better image : A Study on the Interaction of Corporate Social Responsibility, New Product Development and Brand Image in the B2B Sector

   University essay from Ekonomihögskolan, ELNU

   Author : Noora Irina Miettinen; Soraya Lima Silva; [2012]
   Keywords : Corporate social responsibility; sustainability; new product development; innovation; B2B brand image; B2B brand perception; Yrityksen yhteiskuntavastuu; kestävä kehitys; tuotekehitys; innovaatio; B2B brandi-imago; B2B brandivaikutelma; Responsabilidade social coperativa; desenvolvimento de novos produtos; innovaçäo; imagem de marca no setor de de negócios; Företagens samhällsansvar; hållbarhet; produktutveckling; innovation; B2B varumärkesimage; B2B varumärkesuppfattning;

   Abstract : Title: Better products,   better world, better image: A study on the   interaction of corporate social responsibility, new product development and   brand image in the B2B sector Authors: Soraya Lima Silva & Noora Irina Miettinen Course: Marketing master programme final thesis, 30 ECTS, spring semester 2012,LinnaeusUniversity Keywords: Corporate social responsibility, sustainability, new product development, innovation, B2B brand image, B2B brand perception Purpose: Investigating how customer’s perception of brand image is affected by corporate social responsibility (CSR) and new product development (NPD) in the business-to-business (B2B) sector in the telecommunication and chemical industries. Method: Mixed methods research, cross-sectional research design Interviews with 4 supplier companies Qualitative content analysis on documents of 40 supplier companies Questionnaire to customer companies with 99 responses Findings: CSR and NPD were usually seen as separate and detached activities. READ MORE

6. 5. Relationship in Travel Agency: A case of Chinese International Travel Service

   University essay from Ekonomihögskolan, ELNU

   Author : Yingying Guo; Kai Sun; [2011]
   Keywords : ;

   Abstract : Bachelor Thesis, School of Management and Economics, Växjö University, 2FE10E Strategic Marketing, spring 2011 Authors: Guo Yingyiung, Sun Kai  Tutor: Viktorija Kalonaityte Examiner: Åsa Devine Title – Relationship in Travel Agency Background –With the social and economic development and people's living standards, travel service become a popular leisure time has come. Travel agencies are very sensitive services company because the customer wants the high quality of services to enjoy their travel. READ MORE