Essays about: "customer satisfaction and marketing"

Showing result 1 - 5 of 104 essays containing the words customer satisfaction and marketing.

  1. 1. Customer Loyalty in Mobile Banking : findings from the millennial generation

    University essay from Uppsala universitet/Företagsekonomiska institutionen; Uppsala universitet/Företagsekonomiska institutionen

    Author : Fredrik Bondeson; Isak Lindbom; [2018]
    Keywords : Mobile banking; customer loyalty; millennials; Relationship Quality; Technology Acceptance Model; factor analysis; Sweden;

    Abstract : The purpose of this study is to investigate and explain the underlying factors that contribute to the creation of loyalty within the area of mobile banking, and their relative importance. The study is limited to the Swedish market and members of the millennial generation. READ MORE

  2. 2. Relationship Marketing: A quantitative study on what factors affect customer satisfaction towards organic food.

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Mingyang Guo; Jianan Sun; Wanting Zhang; [2018]
    Keywords : Customer satisfaction; organic food; price; food quality; taste; freshness; food safety;

    Abstract : Background: With the development of organic food market, the marketers are required to investigate how to satisfy their customer in order to gain more profit and competitive advantages in the market. The investigation of customer satisfaction helps the researchers know the requirement of customer. READ MORE

  3. 3. What implications does an omnichannel strategy have on customer loyalty for fashion retailers in Sweden?

    University essay from

    Author : Simon Barly Lindbo; Yara Galouk; Stefan Susa; [2018]
    Keywords : Omnichannel; Fashion; Sweden; Customer Loyalty; Retailer;

    Abstract : This paper is about the omnichannel marketing strategy, defined by Levy, M., Weitz, B., and Grewal, D. (2013) as, “a coordinated multichannel offering that provides a seamless experience when using all of the retailer’s shopping channels”. READ MORE

  4. 4. Chinese Cross-Border Online Shopping through Agents from Sweden –An Exploratory Study of the Determinants of

    University essay from Göteborgs universitet/Graduate School

    Author : Lei Yu Jiang; Nicole Kungel; [2017-06-30]
    Keywords : China; Sweden; cross-border online shopping; Daigou; customer satisfaction; repurchase intention; trust; country image; perceived social value; susceptibility to interpersonal influence;

    Abstract : MSc in Marketing and Consumption.... READ MORE

  5. 5. The important part is that we have established a relationship, then we can conduct business : Cultural conflicts and dilemmas in international business

    University essay from Högskolan Kristianstad/Sektionen för hälsa och samhälle; Högskolan Kristianstad/Sektionen för hälsa och samhälle

    Author : Lucas Christensson; Oskar Svensson; [2017]
    Keywords : Key account management; Relationship Marketing; Cultural conflicts; Cultural dilemmas; Crosscultural communication;

    Abstract : Recent literature state that the relationship between buyers and sellers has gained more and more importance in business-to-business segments. The distribution of products may even end up in the shadow of these important relationships. READ MORE