Essays about: "customer satisfaction and marketing"

Showing result 1 - 5 of 101 essays containing the words customer satisfaction and marketing.

  1. 1. Chinese Cross-Border Online Shopping through Agents from Sweden –An Exploratory Study of the Determinants of

    University essay from Göteborgs universitet/Graduate School

    Author : Lei Yu Jiang; Nicole Kungel; [2017-06-30]
    Keywords : China; Sweden; cross-border online shopping; Daigou; customer satisfaction; repurchase intention; trust; country image; perceived social value; susceptibility to interpersonal influence;

    Abstract : MSc in Marketing and Consumption.... READ MORE

  2. 2. The important part is that we have established a relationship, then we can conduct business : Cultural conflicts and dilemmas in international business

    University essay from Högskolan Kristianstad/Sektionen för hälsa och samhälle; Högskolan Kristianstad/Sektionen för hälsa och samhälle

    Author : Lucas Christensson; Oskar Svensson; [2017]
    Keywords : Key account management; Relationship Marketing; Cultural conflicts; Cultural dilemmas; Crosscultural communication;

    Abstract : Recent literature state that the relationship between buyers and sellers has gained more and more importance in business-to-business segments. The distribution of products may even end up in the shadow of these important relationships. READ MORE

  3. 3. Customer Satisfaction Drivers for Industrial Vending Systems : Evidence from the Manufacturing Industry

    University essay from Högskolan i Gävle/Företagsekonomi; Högskolan i Gävle/Företagsekonomi

    Author : Anna Backer-Meurke; Tove Gioeli; [2017]
    Keywords : Industrial Vending Systems; Industrial Product-Service Systems; Service Quality; Value Co-creation; Customer Satisfaction; Commitment; Trust;

    Abstract : Problem: Development of a firm’s offering is a vital weapon for competition. Obtaining knowledge on customer expectations and translating those into product development and superior service delivery is surrounded by prioritisation decisions. READ MORE

  4. 4. Tjänsteutveckling i skogssektorn : en fallstudie av Södras ekonomiska rådgivning

    University essay from SLU/Dept. of Forest Products

    Author : Jonas Samuelsson; [2017]
    Keywords : ekonomi; generationsskifte; intervjuer; kommunikation; kvalitativ; relationer; relationsmarknadsföring; tjänstekvalitet; utvärdering; communication; economy; evaluation; generational; interview; relations; relationship marketing; service quality; qualitative;

    Abstract : Dagens tjänstesektor växer sig allt starkare vilket ställer krav på konkurrenskraftiga tjänsteerbjudanden. För skogsnäringen innebär det ett större fokus på att erbjuda helhetslösningar till skogsägarna. En tjänst som har framtiden för sig är rådgivning inför generationsskiften då 1/3 av skogsägarna är över 65 år. READ MORE

  5. 5. What drives your satisfaction? : A quantitative study of satisfaction and loyalty for sustainable brands in a social media context

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Hanna Erzmoneit; Jonna Gustafsson; Evelina Westroth; [2017]
    Keywords : relationship marketing; customer satisfaction; brand loyalty; social media; sustainable brands; economic benefit; engagement; entertainment; information;

    Abstract : By creating close and long-term relationships between the company and the customers, marketers can succeed in creating brand loyal customers. It has been argued that satisfaction is the main and primary driver to loyalty, researchers argue for different drivers that can enhance customer satisfaction: economic benefit, engagement, entertainment and information. READ MORE