Essays about: "customer value proposition"

Showing result 1 - 5 of 115 essays containing the words customer value proposition.

1. 1. Digitalization and Electrification´s Transformational Impact on the Automotive Mobility Industry - A multiple case study on the Swedish automotive mobility industry facing changing business models, challenges, and future opportunities

   University essay from Göteborgs universitet/Graduate School

   Author : Max Guron; [2023-07-19]
   Keywords : Digitalization; Electrification; Business model; Business model framework; Business model innovation; Technological Change; Industrial Change; Disruptive technology; Automotive Mobility; Automotive Industry; Mobility services; Car-sharing; Automotive manufacturers; Car-sharing providers; ride-hailing providers;

   Abstract : The automotive mobility industry, including car manufactures, car-sharing, and ride-hailing companies, is experiencing technological change through electrification and digitalization. These two trends can potentially disrupt the whole industry through, i.e. READ MORE

3. 2. Value creation within a digital service platform through the lens of service-dominant (S-D) logic : A case study of Eljun’s digital payment platform

   University essay from Uppsala universitet/Industriell teknik

   Author : Lena Baum; Imge Günes; [2023]
   Keywords : value creation; value co-creation; value proposition canvas; digital platform; service-dominant logic;

   Abstract : The number of companies who base their business model on digital platforms has increased in the recent years. Successful examples of digital platforms are e.g., Airbnb, Klarna or Uber. READ MORE

4. 3. Competitor analysis of the synchronous machines market : A study of how manufacturers differentiate themselves from each other with unique value propositions

   University essay from KTH/Skolan för industriell teknik och management (ITM)

   Author : Fredrick Fager; Jiyan Kösanlioglu; [2023]
   Keywords : Synchronous machines; synchronous motors; synchronous generators; competitor analysis; value proposition; Synkronmaskiner; synkrona motorer; synkrona generatorer; konkurrentanalys; värdeerbjudande;

   Abstract : This report highlights the market for synchronous machines and examines the current situation. Today, the world demands higher volumes of electrical power that is cleaner, more efficient and generated from fossil-free sources. This increases the importance of using efficient and modern that minimise energy losses. READ MORE

5. 4. Sustainability and Customer Values as Part of Strategic Marketing : A Focus Group Study Exploring What Customers Value in a Sustainable FMCG Product

   University essay from KTH/Skolan för industriell teknik och management (ITM)

   Author : Matilda Schill; Ebba Flykt; [2023]
   Keywords : sustainability; FMCG products; customer values; behaviors; marketing; hållbarhet; “FMCG”-produkter; kundvärderingar; beteenden; marknadsföring;

   Abstract : This is a focus group study to explore the marketing process for a start-up company about to develop and launch a sustainable razor. In this process, understanding what the customers value in a sustainable product for daily use, such as razors, and how to apply this in the marketing process is of great importance. READ MORE

6. 5. Core values and their role in attracting future employees: A quantitative study measuring how Swedish employers’ core values matter to students, in the light of external employer branding

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Sofia Dolff Sandelius; Ida Thyberg; [2023]
   Keywords : Employer Branding; External Employer Branding; Core Values; Attraction; Recruitment; Business and Economics;

   Abstract : Studies show that employees are an organisation’s most important asset. Therefore, an employer needs to attract the desired future employees. Currently, core values appear frequently on employers’ websites. Core values could consequently operate as a part of external employer branding to attract candidates. READ MORE