Essays about: "customer-to-customer interaction"

Showing result 1 - 5 of 7 essays containing the words customer-to-customer interaction.

  1. 1. User Experience of Shipping in the Online Second-Hand Market : Bridging the Gap Between B2C and C2C

    University essay from Uppsala universitet/Institutionen för informationsteknologi

    Author : Anton Nyström; [2022]
    Keywords : Interaction design; e-commerce; sustainability; environment; freight; delivery; C2C; second-hand;

    Abstract : The user experience of online shopping for clothes vastly differs if the purchase is from a person (C2C) or from a company (B2C). B2C shopping features highly automated systems that make for smooth experiences for payment and shipping. READ MORE

  3. 2. C2C relationships and the co-creation of value : A mixed method study of the streaming industry

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Patrik Schwartz; Axel Tidelius; [2021]
    Keywords : Streaming; C2C; co-creation; service logic; digital interaction; OBC; mixed-method;

    Abstract : Music- and video consumption has rapidly changed during the last years and a growing number of consumers use different streaming services which allow for greater interaction with other users than was previously possible. Meanwhile a growing focus within the scientific world has been placed on consumers’ ability to co-create value with other users. READ MORE

  4. 3. #wheretoeat : The impact of electronic word-of-mouth in social network media on millennials’ purchase intention in the restaurant setting

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Vendela Tersén; Katharina Wecken; [2017]
    Keywords : customer-to-customer interaction; electronic word-of-mouth; millennials; purchase intention; restaurants; social network media; word-of-mouth.;

    Abstract : Social media has been growing constantly during the past years and social networking is one of the most popular online activities. This development has changed how individuals communicate with each other as it enabled valuable improvements for electronic word-of-mouth. READ MORE

  5. 4. Sharing is caring : A case study of co-creation on Facebook

    University essay from Högskolan Kristianstad/Sektionen för hälsa och samhälle

    Author : Johanna Davidsson; Sara Wallin; [2016]
    Keywords : Value creation; Co-creation; Social Network Sites; Facebook; DART-model;

    Abstract : The increasing usage of social networking sites, such as Facebook has changed the way that corporations and customer interact with each other. New ways of customer-corporation interactions evolve constantly, enabling customers to participate and co-create value with the corporations. READ MORE

  6. 5. Value creation and relationships in transformation : A study of social media in the travel industry

    University essay from Institutionen för ekonomisk och industriell utveckling

    Author : Joakim Bergström; Mariel Svensson; [2010]
    Keywords : Travel company; travel agency; internet; social media; marketing;

    Abstract : In recent years the Internet has greatly changed the travel industry and the emergence of social media has driven this change further. In the past travel companies have been natural links between customers and suppliers but today customers can buy travel directly from the supplier, making it difficult for travel companies to attract new customers and retain existing customers. READ MORE