Essays about: "customers respond"

Showing result 1 - 5 of 67 essays containing the words customers respond.

  1. 1. Comparing Static and Dynamic Synchronization of GUI-based tests: An Industrial study

    University essay from Blekinge Tekniska Högskola/Institutionen för programvaruteknik

    Author : Carl Johan Wellner; [2024]
    Keywords : GUI testing; Synchronization; Test automation; Playwright; Selenium;

    Abstract : Background. Speed is getting more and more critical in modern Software Engineering to be able to respond to users’ expectations of product development. One practice that takes a significant amount of time in the process of releasing software to the customers is testing. READ MORE

  3. 2. Gillette ‘We believe: the best men can be’ – the advertisement that shaved itself off the market.

    University essay from Jönköping University/IHH, Redovisning, Marknadsföring, SCM, Informatik och Rättsvetenskap

    Author : Merel Cheng; Lisa Frommann; [2023]
    Keywords : Gillette; advertising; advertisement; marketing; brand; gender; masculinity; backlash;

    Abstract : Background:  The 2019 Gillette advertisement ‘We believe: the best men can be’ was released when the #MeToo movement was gaining momentum. The commercial addressed conventional ideas of masculinity and received a lot of public criticism for its message. READ MORE

  4. 3. When Social Media Hits the Fan - How Customer Value is Influenced by a Brand Crisis on Social Media

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Sonya Martinsson; Josefine Svensson; Rebecca Jönsson; [2023]
    Keywords : Brand Crisis on Social Media; Customer Judgements; Customer Feelings; Customer Brand Resonance; Customer Value; Business and Economics;

    Abstract : Keywords: Brand Crisis on Social Media, Customer Judgements, Customer Feelings, Customer Brand Resonance, Customer Value. Purpose: The purpose of this master thesis is to investigate how a brand crisis on social media influences customer value of a brand. READ MORE

  5. 4. The managerial journey toward inclusivity : A qualitative study of developmental opportunities in the labor market for people with disabilities

    University essay from Umeå universitet/Företagsekonomi

    Author : Cornelia Andersson; Simon Olofsson; [2023]
    Keywords : Disability; Diversity; Management; Assumptions; Fairness; Inclusivity;

    Abstract : Diversity and inclusivity in the business world has gained larger focus from media and customers over the past 60 years, however a large focus has been aimed at gender, ethnicity and race whilst other types of diversity have not been as researched. The inclusivity of people with disabilities in the regular labor market has been neglected to a large extent. READ MORE

  6. 5. Äta som en häst, en osmaklig kostnad i vår samtid : en fallstudie om hur ridskolor hanterar kostnadsökningar

    University essay from SLU/Dept. of Economics

    Author : Elsa Mandal Hreggvidsdóttir; Jerry Eriksson; [2023]
    Keywords : Beslutsfattande; strategi; kostnadsökning; strategisk ledning; ridskolor; Decision making; strategy; cost increase; strategic management; riding schools;

    Abstract : Det är ett ansträngt ekonomiskt läge i Sverige, både för hushåll och näringsverksamheter som drabbats av höjda kostnader till följd av inflation, energikris och kriget i Europa. Lantbrukarna är några av dem som drabbats hårt då priset på insatsvaror inom jordbruket ökat kraftigt (Jordbruksverket 2022). READ MORE