Essays about: "dealership model"

Showing result 1 - 5 of 11 essays containing the words dealership model.

  1. 1. DIRECT-TO-COMSUMER MODEL IN THE AUTOMOTIVE INDUSTRY The impact of transition to a direct-to consumer business model by an incumbent manufacturer on its retailers: a case study of Volvo Cars

    University essay from Institutionen för tillämpad informationsteknologi

    Author : Chandraprabha Jha; [2023-02-01]
    Keywords : direct-to-consumer; digital transformation; automotive; retailer; retail strategy; automotive retail strategy;

    Abstract : Digitalisation has enabled and shown the opportunity to car manufacturers. They are transforming themselves and a by-product of change is the transformation of their business model. Digital technologies have enabled manufacturers to connect directly with consumers. READ MORE

  3. 2. Shifting Gears: Entering the Automotive Vertical

    University essay from Lunds universitet/Innovationsteknik

    Author : Tobias Anderberg; Axel Svensson; [2023]
    Keywords : Online automotive advertising; performance-based pricing; classifieds; marketplaces; transactional models; monopolistic markets.; Technology and Engineering;

    Abstract : Tradera, Sweden's leading online marketplace for circular consumption, is considering entering the online automotive advertising market in Sweden as a new vertical to diversify its business. This thesis aims to determine if Tradera should enter the online automotive advertising market and to propose a strategic roadmap for entry if it is determined to be beneficial. READ MORE

  4. 3. Product Digitalization from the Perspective of an Established Manufacturing Firm

    University essay from Linnéuniversitetet/Institutionen för informatik (IK)

    Author : Adam Tomas; [2021]
    Keywords : smart connected products; product digitalization; digital transformation; manufacturing firm; product digitalization; produktdigitalisering; digital transformation; tillverkningsföretag;

    Abstract : This thesis set out to investigate what motivates an established manufacturing firm to add smart and connectivity features into its products and what considerations are made when doing so. Such a firm was used as a case study object, a firm that is considering digitalization in one of its product areas but has not yet finalized the strategy on how to move forward. READ MORE

  5. 4. My Organization Wants Me to Do What? The Effect of Implementing the B-Corp Certification on Employee Pro-Environmental Behavior

    University essay from Linnéuniversitetet/Institutionen för psykologi (PSY)

    Author : Dorottya Balla; Tom Runesson; [2019]
    Keywords : pro-environmental behavior; commitment; organizational change; life satisfaction; norm-activation model; value-belief and norm framework; social exchange theory; theory of planned behavior; B-Corp Certification.;

    Abstract : In today’s society, environmental concern might be at a historical peak. 2778 companies in 60 countries have now acquired the Benefit-Corporation (B-Corp) Certification in attempts to demonstrate their environmental responsibility. READ MORE

  6. 5. The role of bonus and commission schemes in value co-creation : exploring Tensions and Conflicts in Car Dealerships

    University essay from Högskolan Kristianstad/Fakulteten för ekonomi

    Author : Bram Johannes Van Kleef; [2018]
    Keywords : Value co-creation; sales performance; sales tactics; bonus- and commission schemes; tensions and conflicts; paradox;

    Abstract : Bonus and commission schemes are common practice among firms as an incentive for the salesforce. Despite the growing body of literature on value co-creation and the practical relevance, it remains unknown how these management tools relate to each other. There is a gap in research on conflict theory but it is argued that they derive from a paradox. READ MORE